TikTok’s Return to the App Store: A Temporary Reprieve or a Path Forward?
While this reinstatement means that publishers, brands, and creators can continue engaging with audiences on TikTok, the platform’s long-term future remains uncertain.
Consistently monitoring performance helps prevent negative impacts and leverage new opportunities presented by algorithm updates.
Businesses need to integrate e-commerce platforms with social media to leverage more than half of the social media users who research products on social channels.
While AI has brought immense success into the marketing sphere, it has also come with its fair share of concerns surrounding AI ethics.