Strategy Without Research Isn't Strategy—It's Expensive Guessing
This is the most expensive mistake in strategic communications: implementing solutions without understanding the problem first.
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Maximizing ROI in Social Media Advertising: Emerging Platforms and Tactics
Consistently monitoring performance helps prevent negative impacts and leverage new opportunities presented by algorithm updates.
Social Commerce: Integrating E-Commerce with Social Media Platforms
Businesses need to integrate e-commerce platforms with social media to leverage more than half of the social media users who research products on social channels.
Navigating AI in Marketing: Best Practices and Ethical Considerations
While AI has brought immense success into the marketing sphere, it has also come with its fair share of concerns surrounding AI ethics.