![Navigating the New Query Matching Landscape](/content/images/size/w1200/2024/07/googleads.png)
Navigating the New Query Matching Landscape
The goal behind Google making these changes is likely to help improve ad relevance through aligning someone’s search more closely with what advertisers aim to achieve.
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The goal behind Google making these changes is likely to help improve ad relevance through aligning someone’s search more closely with what advertisers aim to achieve.