The Zero-Click Challenge: Adapting Content for an AI-Driven Search Era
In the age of AI-driven zero-click searches, success is no longer measured by clicks but by visibility, brand recognition, and the ability to influence without a visit.
The Zero-Click Challenge: Adapting Content for an AI-Driven Search Era
In the age of AI-driven zero-click searches, success is no longer measured by clicks but by visibility, brand recognition, and the ability to influence without a visit.
How Creatives Are Using AI Tools Like ChatGPT and Midjourney to Work Smarter
The arrival of AI tools like ChatGPT, Midjourney, Runway, and Adobe Firefly has stirred excitement, anxiety, and endless speculation. Will machines replace writers, designers, and artists? Or is something else happening entirely?
You Don't Need a Designer—Just a Good Framework
You don't need a designer, just the right layout. These five simple frameworks help you create clean, engaging social posts using tools like Canva or Adobe Express.
Latest
Substack’s Big Moment Meets Subscription Fatigue
Star journalists are flocking to Substack for editorial freedom and income, but readers face growing subscription overload – raising questions about how long the newsletter boom can last.
How YouTube Shorts and Instagram Reels Are Challenging TikTok’s Video Empire
How bite-sized video took over the internet and what it means for creators, brands, and platforms scrambling to keep up.
Can TikTok Save the News Industry's Conversion Problem?
How news publishers can leverage TikTok's new full-funnel marketing tools to convert viral video viewers into paying subscribers and newsletter sign-ups.
So... Should We Be Panicking About AI in Newsrooms?
As Business Insider cuts 21% of staff to "go all-in on AI," the media industry faces a pivotal moment: adapt and lead the transformation, or risk being left behind.
Bluesky Revives the Blue Checkmark with a Trusted Twist
The platform had long resisted using a checkmark system (preferring a domain-based verification method), but the need for a user-friendly trust signal became hard to ignore.
Threads Is Growing Faster Than X and Bluesky
With Threads rapidly approaching X’s audience size and Bluesky’s momentum slowing, marketers and media professionals must rethink their real-time platform strategies to stay ahead.
Instagram’s New “Edits” Video Editing App: Features, Benefits, and How It Stacks Up Against CapCut
The app is Instagram’s answer to popular editing tools like TikTok’s CapCut, aiming to streamline the content creation process for Reels and other short videos.
TikTok’s Return to the App Store: A Temporary Reprieve or a Path Forward?
While this reinstatement means that publishers, brands, and creators can continue engaging with audiences on TikTok, the platform’s long-term future remains uncertain.
AI
So... Should We Be Panicking About AI in Newsrooms?
As Business Insider cuts 21% of staff to "go all-in on AI," the media industry faces a pivotal moment: adapt and lead the transformation, or risk being left behind.
Has China Just Cracked the Code for Affordable AI?
DeepSeek stands out for creating a powerful reasoning AI that mimics human thought processes while using fewer resources than its Western rivals.
Perplexity AI Emerges as Election Night's Dark Horse Winner
While major players like OpenAI's ChatGPT and Google's Gemini chose to sit out election coverage, Perplexity took a calculated risk that paid off handsomely.
How AI and Machine Learning is Transforming SEO
Recent advancements in AI and machine learning have accelerated search influence, leading to more sophisticated and nuanced approaches to SEO.
Social Media
How YouTube Shorts and Instagram Reels Are Challenging TikTok’s Video Empire
How bite-sized video took over the internet and what it means for creators, brands, and platforms scrambling to keep up.
Can TikTok Save the News Industry's Conversion Problem?
How news publishers can leverage TikTok's new full-funnel marketing tools to convert viral video viewers into paying subscribers and newsletter sign-ups.
Bluesky Revives the Blue Checkmark with a Trusted Twist
The platform had long resisted using a checkmark system (preferring a domain-based verification method), but the need for a user-friendly trust signal became hard to ignore.
Threads Is Growing Faster Than X and Bluesky
With Threads rapidly approaching X’s audience size and Bluesky’s momentum slowing, marketers and media professionals must rethink their real-time platform strategies to stay ahead.
Marketing
How Brands are Going Green in 2025
Sustainable marketing is key for brands to align their practices with eco-friendly values and show consumers how they integrate sustainability into their brand.
Personalizing Customer Email Journeys
When you use data to deliver relevant, timely content—like recommending a new jacket to someone who just browsed winter coats—you’re meeting customers exactly where they are.
Leveraging User-Generated Content
Getting customers to share their experiences with your brand isn’t always automatic, but with the right strategies, it’s absolutely doable. Here are just a few ways to inspire UGC
The Power of Storytelling in B2B Content Marketing
How B2B marketing campaigns have effectively used storytelling techniques to engage with, reach, and connect to audiences.
Search
Google Discover is having a moment
Launched in 2018, Google Discover is a search product designed to deliver personalized, curated content to users without needing a search query.
How AI and Machine Learning is Transforming SEO
Recent advancements in AI and machine learning have accelerated search influence, leading to more sophisticated and nuanced approaches to SEO.
Google’s AI Search Results See Some Fine-Tuning
A recent study by BrightEdge has reported the number of AI-generated search engine results has dropped in recent weeks, which is a plus for many. So why is Google saying they don’t agree?
Google Dropping Continuous Scroll for Search Results
When conducting a desktop search, there will be a Next button at the bottom of the search results page.
Journalism
Substack’s Big Moment Meets Subscription Fatigue
Star journalists are flocking to Substack for editorial freedom and income, but readers face growing subscription overload – raising questions about how long the newsletter boom can last.
Can TikTok Save the News Industry's Conversion Problem?
How news publishers can leverage TikTok's new full-funnel marketing tools to convert viral video viewers into paying subscribers and newsletter sign-ups.
So... Should We Be Panicking About AI in Newsrooms?
As Business Insider cuts 21% of staff to "go all-in on AI," the media industry faces a pivotal moment: adapt and lead the transformation, or risk being left behind.
Has China Just Cracked the Code for Affordable AI?
DeepSeek stands out for creating a powerful reasoning AI that mimics human thought processes while using fewer resources than its Western rivals.
Productivity
Navigating Change Management: Tips for Leaders in Transition
Whether you’re stepping into a new leadership role, launching a big initiative or guiding your organization through a major shift, managing change effectively is one of your most important responsibilities. It’s also one of the biggest challenges.
Habit Formation: Techniques to Improve Personal Productivity
Habits—those automatic behaviors that seamlessly weave into the fabric of our daily lives—play a vital role in shaping our routines, health, and overall well-being.
Navigating the New Normal: Collaboration in the Age of Remote Work
By embracing technology, encouraging open communication, and investing in employee well-being, organizations will unlock the complete power of working remotely and build a truly collaborative environment for their teams.
Emotional Intelligence in Leadership: The Ultimate Hack for Team Productivity
Leading a team is not just about giving orders and meeting deadlines. It is about inspiring others, instilling trust, and creating an environment where people can thrive.