The Impact of Digital Fatigue on Social Media Marketing
As people start to pull back from their screens, marketers must now face the challenge of keeping engagement high in an environment where users are tuning out.
The Impact of Digital Fatigue on Social Media Marketing
As people start to pull back from their screens, marketers must now face the challenge of keeping engagement high in an environment where users are tuning out.
How AI and Machine Learning is Transforming SEO
Recent advancements in AI and machine learning have accelerated search influence, leading to more sophisticated and nuanced approaches to SEO.
Designing for Dark Mode
Whether for aesthetic or physiological reasons, all our devices and social media now come with a distinctive option that presents a challenge for web designers.
Latest
Neurodiversity in Marketing: Inclusive Strategies for 2024
As brands recognize the power of inclusivity, they’re also beginning to adapt their marketing strategies to resonate with neurodivergent consumers.
Social Media Engagement is Moving to DMs
For brands, this change isn’t just a passing trend; it's a fundamental shift in how people engage online.
TikTok's "FaceTime" Era
This new communication style is changing how users interact with the app, helping creators build stronger connections with their viewers or in brand messages.
Pinterest's AI-Driven Discovery: What It Means for Marketers
Pinterest’s latest discovery tools are more than just a tech upgrade; they’re changing how users find and connect with content on the platform.
Reddit to Block Search Engines and AI Bots Unless They Pay
Reddit is now taking on a new approach to how its content is accessed
Integrating Data from Multiple Sources: Best Practices
Read on to learn about the best practices for integrating and analyzing data from various marketing platforms for better data management.
Subscription Friction: Meta's Ad-Free Model Faces a Tough Sell
This initiative has encountered significant challenges, raising questions about its viability and impact on the company's business model.
The Eisenhower Matrix: Prioritizing Marketing Tasks for Maximum Impact
With the constant influx of emails, Zoom calls, project updates, as well as various other daily tasks, how can marketers ensure they are focusing on what truly matters?
AI
Pinterest's AI-Driven Discovery: What It Means for Marketers
Pinterest’s latest discovery tools are more than just a tech upgrade; they’re changing how users find and connect with content on the platform.
Reddit to Block Search Engines and AI Bots Unless They Pay
Reddit is now taking on a new approach to how its content is accessed
Automation in Content Scheduling: Enhancing Your Online Presence
By leveraging automation tools, businesses and content creators can ensure their online presence remains vibrant and engaging without all the constant manual effort.
Google’s AI Search Results See Some Fine-Tuning
A recent study by BrightEdge has reported the number of AI-generated search engine results has dropped in recent weeks, which is a plus for many. So why is Google saying they don’t agree?
Social Media
Social Media Engagement is Moving to DMs
For brands, this change isn’t just a passing trend; it's a fundamental shift in how people engage online.
TikTok's "FaceTime" Era
This new communication style is changing how users interact with the app, helping creators build stronger connections with their viewers or in brand messages.
Reddit to Block Search Engines and AI Bots Unless They Pay
Reddit is now taking on a new approach to how its content is accessed
Subscription Friction: Meta's Ad-Free Model Faces a Tough Sell
This initiative has encountered significant challenges, raising questions about its viability and impact on the company's business model.
Marketing
Neurodiversity in Marketing: Inclusive Strategies for 2024
As brands recognize the power of inclusivity, they’re also beginning to adapt their marketing strategies to resonate with neurodivergent consumers.
Social Media Engagement is Moving to DMs
For brands, this change isn’t just a passing trend; it's a fundamental shift in how people engage online.
TikTok's "FaceTime" Era
This new communication style is changing how users interact with the app, helping creators build stronger connections with their viewers or in brand messages.
Pinterest's AI-Driven Discovery: What It Means for Marketers
Pinterest’s latest discovery tools are more than just a tech upgrade; they’re changing how users find and connect with content on the platform.
Search
Google’s AI Search Results See Some Fine-Tuning
A recent study by BrightEdge has reported the number of AI-generated search engine results has dropped in recent weeks, which is a plus for many. So why is Google saying they don’t agree?
Google Dropping Continuous Scroll for Search Results
When conducting a desktop search, there will be a Next button at the bottom of the search results page.
Navigating the New Query Matching Landscape
The goal behind Google making these changes is likely to help improve ad relevance through aligning someone’s search more closely with what advertisers aim to achieve.
Another Google Cookie Delay May Impact Web Browsing
Third-party cookies are like invisible digital detectives, quietly tracking your online browsing habits
Journalism
The Role of Community Journalism in Building Local Trust
By concentrating on issues affecting local people, community journalism helps to foster togetherness and builds trust with the locals.
The Role of Data Journalism in Covering Climate Change
Reporters use data journalism to make climate change tangible and relatable for the layman by providing analyses, visualizations, and narratives of the problems.
The Guardian Launches 'Feast': New Food App to Spice Up Revenue
This isn't just another side dish in the media buffet—it's a bold main course in The Guardian's strategy to stay relevant and solvent in an era where news is abundant and profits are scarce.
How Americans Are Navigating Politics on TikTok, X, Facebook and Instagram
Events this week have caused many people to flock to the internet and social media platforms for all things related to politics - whether that is receiving news or sharing their opinions.
Productivity
The Eisenhower Matrix: Prioritizing Marketing Tasks for Maximum Impact
With the constant influx of emails, Zoom calls, project updates, as well as various other daily tasks, how can marketers ensure they are focusing on what truly matters?
The Two-Minute Rule: Small Tasks, Big Impact on Productivity
The two-minute rule comes in as a simple yet effective strategy to help you stay on top of your workload and keep things running smoothly.
Biophilic Design: Bringing Nature for Enhanced Well-Being
The biophilic design adds things like natural lighting, plants, water bodies and features, and organic materials to buildings in a bid to improve the quality of human life.
Designing Productive Workspaces in the Era of Remote Work
As remote work continues to evolve, so will the tools and strategies available to enhance our workspaces.