Google Discover is having a moment
Launched in 2018, Google Discover is a search product designed to deliver personalized, curated content to users without needing a search query.
Google Discover is having a moment
Launched in 2018, Google Discover is a search product designed to deliver personalized, curated content to users without needing a search query.
The Power of Storytelling in B2B Content Marketing
How B2B marketing campaigns have effectively used storytelling techniques to engage with, reach, and connect to audiences.
The Rise of Social Commerce: Integrating Shopping Features into Social Media Strategies
Modern times and platforms call for modern buying and selling methods and adapting to any cultural evolution that awakens new consumer habits in users.
Latest
Haptic Marketing: Engaging the Sense of Touch in Digital Campaigns
Haptic: relating to the sense of touch, particularly the perception and manipulation of objects using the sense of touch.
The Strategic Relationship Between Gaming and Marketing in 2024
Without any doubt, gaming and marketing came together seamlessly by 2024, as their partnership focused оn the success оf gaming.
WhatsApp Business: Strategies for Personalized Customer Service
With a user base exceeding two billion worldwide, WhatsApp enables companies to engage with their customers directly, conveniently, and personally.
Digital Minimalism: Reducing Distractions to Boost Focus
Digital minimalism is not about leaving technology to one side, but about using it in a measured way.
Did Twitter Just Lose the News Industry to Bluesky?
With its recent surge in popularity and unique approach to content distribution, the platform is attracting major news outlets and reshaping how media organizations connect with their audiences.
Perplexity AI Emerges as Election Night's Dark Horse Winner
While major players like OpenAI's ChatGPT and Google's Gemini chose to sit out election coverage, Perplexity took a calculated risk that paid off handsomely.
The Impact of Digital Fatigue on Social Media Marketing
As people start to pull back from their screens, marketers must now face the challenge of keeping engagement high in an environment where users are tuning out.
How AI and Machine Learning is Transforming SEO
Recent advancements in AI and machine learning have accelerated search influence, leading to more sophisticated and nuanced approaches to SEO.
AI
Perplexity AI Emerges as Election Night's Dark Horse Winner
While major players like OpenAI's ChatGPT and Google's Gemini chose to sit out election coverage, Perplexity took a calculated risk that paid off handsomely.
How AI and Machine Learning is Transforming SEO
Recent advancements in AI and machine learning have accelerated search influence, leading to more sophisticated and nuanced approaches to SEO.
Pinterest's AI-Driven Discovery: What It Means for Marketers
Pinterest’s latest discovery tools are more than just a tech upgrade; they’re changing how users find and connect with content on the platform.
Reddit to Block Search Engines and AI Bots Unless They Pay
Reddit is now taking on a new approach to how its content is accessed
Social Media
The Strategic Relationship Between Gaming and Marketing in 2024
Without any doubt, gaming and marketing came together seamlessly by 2024, as their partnership focused оn the success оf gaming.
WhatsApp Business: Strategies for Personalized Customer Service
With a user base exceeding two billion worldwide, WhatsApp enables companies to engage with their customers directly, conveniently, and personally.
Digital Minimalism: Reducing Distractions to Boost Focus
Digital minimalism is not about leaving technology to one side, but about using it in a measured way.
Did Twitter Just Lose the News Industry to Bluesky?
With its recent surge in popularity and unique approach to content distribution, the platform is attracting major news outlets and reshaping how media organizations connect with their audiences.
Marketing
Haptic Marketing: Engaging the Sense of Touch in Digital Campaigns
Haptic: relating to the sense of touch, particularly the perception and manipulation of objects using the sense of touch.
The Strategic Relationship Between Gaming and Marketing in 2024
Without any doubt, gaming and marketing came together seamlessly by 2024, as their partnership focused оn the success оf gaming.
The Impact of Digital Fatigue on Social Media Marketing
As people start to pull back from their screens, marketers must now face the challenge of keeping engagement high in an environment where users are tuning out.
Neurodiversity in Marketing: Inclusive Strategies for 2024
As brands recognize the power of inclusivity, they’re also beginning to adapt their marketing strategies to resonate with neurodivergent consumers.
Search
How AI and Machine Learning is Transforming SEO
Recent advancements in AI and machine learning have accelerated search influence, leading to more sophisticated and nuanced approaches to SEO.
Google’s AI Search Results See Some Fine-Tuning
A recent study by BrightEdge has reported the number of AI-generated search engine results has dropped in recent weeks, which is a plus for many. So why is Google saying they don’t agree?
Google Dropping Continuous Scroll for Search Results
When conducting a desktop search, there will be a Next button at the bottom of the search results page.
Navigating the New Query Matching Landscape
The goal behind Google making these changes is likely to help improve ad relevance through aligning someone’s search more closely with what advertisers aim to achieve.
Journalism
The Role of Community Journalism in Building Local Trust
By concentrating on issues affecting local people, community journalism helps to foster togetherness and builds trust with the locals.
The Role of Data Journalism in Covering Climate Change
Reporters use data journalism to make climate change tangible and relatable for the layman by providing analyses, visualizations, and narratives of the problems.
The Guardian Launches 'Feast': New Food App to Spice Up Revenue
This isn't just another side dish in the media buffet—it's a bold main course in The Guardian's strategy to stay relevant and solvent in an era where news is abundant and profits are scarce.
How Americans Are Navigating Politics on TikTok, X, Facebook and Instagram
Events this week have caused many people to flock to the internet and social media platforms for all things related to politics - whether that is receiving news or sharing their opinions.
Productivity
Digital Minimalism: Reducing Distractions to Boost Focus
Digital minimalism is not about leaving technology to one side, but about using it in a measured way.
The Eisenhower Matrix: Prioritizing Marketing Tasks for Maximum Impact
With the constant influx of emails, Zoom calls, project updates, as well as various other daily tasks, how can marketers ensure they are focusing on what truly matters?
The Two-Minute Rule: Small Tasks, Big Impact on Productivity
The two-minute rule comes in as a simple yet effective strategy to help you stay on top of your workload and keep things running smoothly.
Biophilic Design: Bringing Nature for Enhanced Well-Being
The biophilic design adds things like natural lighting, plants, water bodies and features, and organic materials to buildings in a bid to improve the quality of human life.