While this reinstatement means that publishers, brands, and creators can continue engaging with audiences on TikTok, the platform’s long-term future remains uncertain.
Whether you’re stepping into a new leadership role, launching a big initiative or guiding your organization through a major shift, managing change effectively is one of your most important responsibilities. It’s also one of the biggest challenges.
As users spent more time scrolling on their phones, platforms began favoring vertically oriented clips in their algorithms, giving creators an extra incentive to optimize for that format.
The history of short-form video content traces back to the early days of the internet and has undergone significant evolution to become the marketing powerhouse it is today.
If the idea of incorporating interactive content into your marketing seems intimidating, keep it simple and take advantage of templates, free trials, and tutorials to help guide you through any unknowns.
You’ve followed the advice about using storytelling techniques and trendy content for short-form video when marketing a new product or service; but how do you keep viewers watching till the end?
