The Influence of Music in Advertising
Music has the power to shift and sway how we feel. Songs are closely tied to emotions — music can make
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Giving Tuesday
Impact of Technology on Non-Profit Fundraising
Embracing technology has enabled organizations to reach a broader audience, foster deeper donor relationships, and streamline their fundraising efforts.
Marketing
Reshaping Stories for Every Audience and Every Platform
The key is to have a compelling brand story with key messages you'd like to share. Once you know that, you can repurpose your content — especially your top-performing posts — and make it shine on each unique platform.
Journalism
Is Substack Really the Solution for Indepdent Journalism?
It seems like Substack is perfect for the independent journalist, or is it?
Marketing
Making a Difference with Marketing: How to Incorporate Sustainability into Your Brand-Building
Sustainability practices apply to more than products, too. It's important to be eco-friendly and socially conscious in one's marketing and operations as well.
Marketing
Leveraging Ephemeral Content: Strategies for Modern Marketing Impact
Ephemeral content, or content designed not to last like Instagram stories, has more impact on the marketing world than many realize.
Search
The Role of Voice Search in SEO
How people use voice search differs from traditional text search, meaning a business's approach to SEO needs to change with it.
Social Media
Why Brand Storytelling Matters in a Digital Age
That variety of channels gives you a greater opportunity to build a strong brand story.