LinkedIn Reports Record Levels of Engagement

In the wake of LinkedIn releasing data showing record levels of engagement, being smart about your social media marketing has never been more crucial for your business growth.

LinkedIn Reports Record Levels of Engagement
Katie Metz // Adriana Lacy Consulting
A version of this article first appeared in the Media Minds Newsletter. Subscribe today and get the newsletter delivered to your inbox twice a week.

In the wake of LinkedIn releasing data showing record levels of engagement, being smart about your social media marketing has never been more crucial for your business growth.

According to LinkedIn’s information, the company’s revenue grew by 10% “across all lines of business.” But not only that, they also revealed that “LinkedIn sessions grew 11% with record engagement.”

So, what does that mean for you and your business? We’re providing concrete tips to help you take advantage of this new boon so you can strike while the iron’s hot.

Using LinkedIn as leverage for growing your brand

The first thing to consider is how you will communicate with others in your industry. LinkedIn is a site for networking, but the social aspects are still highly relevant for those who want to make the most of their presence on the platform.

Connection with other creators within your wheelhouse is critical to keep your brand in other’s minds. You can do this by sharing, liking, and commenting on posts from your peers. Business owners know how vital this engagement is with their customers, but few know how beneficial it is to do with like-minded individuals and businesses.

However, people don’t respond well to just any kind of connection. Commenting just for the sake of it doesn’t get you far and won’t make you someone others want to interact with. Instead, you should focus on showing people your most authentic self. This means fleshing out your page in a way that doesn’t make you seem like a product but a person. Follow this logic when you engage with others outside of your page as well, and you’ll likely experience a much warmer reception with people hearing what you have to say.

Finally, newsletters are a fantastic way to reach your audience. How can you tell? For starters, you’ve gotten this far through reading one, meaning they must work relatively well! However, newsletters are becoming common for people to get industry-leading information and advice directly to their inboxes daily. It’s seen as a valuable asset for businesses and one that other businesses should send out to increase their brand visibility further.

Other ways to improve LinkedIn engagement

Businesses should focus on building a sense of connection and humanity with their LinkedIn profiles. But there’s much more you can do that doesn’t feel as conceptual. Here are other tangible ways to increase your influence on LinkedIn.

Use quality visuals

High-quality visuals are much more likely to get attention than lower-quality ones. Invest some time and money in creating visual content that will get others to stop scrolling and listen to your message.

Stay consistent

Providing consistent content is just as crucial as providing quality content. You want industry leaders to view you as a reliable individual with something new to add to the conversation. Not only that but being consistent also means you’re saturating the conversation with what you have to say, further increasing the chances that you’ll stand out.

Don’t shy away from conversation

Have an open dialogue with others on your posts. Spark up conversation with commenters, remember to reply thoughtfully and promptly, and don’t hesitate to engage first. Provided that what you’re adding is relevant and useful, people will want to know your thoughts; it’s one of the many social elements of LinkedIn that makes it so fantastic for networking.

Social media marketing’s ebb and flow can often cause businesses to feel unsure about where to direct their time and attention. However, with LinkedIn’s substantial growth, it’s clear now that focusing your efforts on this platform is beneficial and downright necessary if you want your business to flourish.

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