When 73% of consumers expect a personalized experience with your brand, what is your organization doing to meet those expectations?
Email is still a viable marketing strategy, but doing it incorrectly could result in major brand consequences. Here’s why.
Conversational marketing allows your organization to engage with its customer base while gathering insights into their wants and needs.
By employing a comprehensive multi-channel fundraising strategy, non-profits can seize these opportunities, resulting in deeper engagement and increased fundraising efficacy.
Here's an in-depth look at strategies for building, managing, and optimizing your email list to enhance your fundraising and engagement efforts.
Successful fundraising emails are not just about conveying a message; they're about resonating with your readers on a personal level.
While platforms like Twitter, Facebook, and Instagram have taken the world by storm, when it comes to fundraising, email still rules the roost.
A strong online community is more than just a group of followers; it's a network of advocates for your cause.
Great content is at the heart of successful social media engagement. It's how you share your story, connect with followers, and inspire action
Social media is a broad landscape, with each platform offering distinct features and attracting unique audiences.
As creators compete for viewership, it’s more essential than ever to optimize videos for search engine visibility.
How can journalists take the learnings from the conference and apply them to their daily roles and within their newsrooms?
The challenge lies in determining which tools are the best fit for you or your team. Here's a curated list of standout productivity tools to consider.
As AI continues to evolve, we can expect search engines like Google to prioritize features like featured snippets, which may reduce the click-through rates and organic search traffic for news publishers.
New Reuters Institute study highlights diverse perspectives on trust in news among marginalized communities, calling for better representation and resource allocation to address disparities.
