What Happens When You Take Writing Away From Writers?
A newspaper editor removed writing from reporters' jobs. The backlash reveals a deeper question about AI in knowledge work.
A newspaper editor removed writing from reporters' jobs. The backlash reveals a deeper question about AI in knowledge work.
This is the most expensive mistake in strategic communications: implementing solutions without understanding the problem first.
Most organizations commission research, generate insights, then make decisions based on gut instinct anyway.