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Today we will discuss the importance of typography and how you can best utilize it in your Valentine’s branding
Happy Wednesday and Happy February!
With Valentine's Day right around the corner, brands are gearing up for their love campaigns. We’ve already discussed one way to catch your consumer's eyes with storytelling, but there’s much more to come. Today we will discuss the importance of typography and how you can best utilize it in your Valentine’s branding.
What is Typography?
The dictionary definition: the style and appearance of written matter. This goes beyond just picking a pretty font. Typography includes point size, line length, and spacing between lines (leading) words (tracking) and letters (kerning).
Why is Typography Important?
Typography has its obvious uses in branding. From being able to easily recognize a brand with their consistent style, to being easy to read and accessible to viewers. However, whichever font you choose in your advertising and how it is laid out also sends a message along with the other parts of your design.
Large and bold fonts draw the eye immediately, while modern fonts can signify that a product is simple and luxe. Changing up the style of one word can be used to convey hidden meaning. So how can we best use this for the holiday dedicated to love-birds?
Valentine’s Typography
First, a look at some lovely typography examples.
So what makes a look romantic? Cursive and traditional serif fonts are the most timeless styles for that Valentine's look. When it comes to colors, you can’t go wrong with pink! What pink you pick also says a lot. Mauve and burgundy (or other deeper pinks) give an elegant and elevated vibe while taupe or a sapphire blue will appear modern. If you want to use other colors, pastel and muted pinks are always a good choice.
Below are some more tips for creating the best Valentine’s Day typography for your campaign!