How news publishers can leverage TikTok's new full-funnel marketing tools to convert viral video viewers into paying subscribers and newsletter sign-ups.
As Business Insider cuts 21% of staff to "go all-in on AI," the media industry faces a pivotal moment: adapt and lead the transformation, or risk being left behind.
The platform had long resisted using a checkmark system (preferring a domain-based verification method), but the need for a user-friendly trust signal became hard to ignore.
Exploring how Mastodon can be a powerful tool by looking at the details of its potential to boost independent journalism, protect freedom of speech, and connect with niche-specific and broader audiences alike
Google has been recently criticized for its arguable lack of moderation when it comes to AI-generated spam. But that could be changing soon, as the massive tech giant has announced that it has joined the Coalition for Content Provenance and Authenticity
The current generation of teens and young adults are faced with more immediate information and news than ever before. As such, cutting through the noise and appealing to them directly is important
Many people ask if Threads the future of text-based social media? In this article, we will answer that question, discuss how Threads works, and look at its role in text-based social media and marketing today and in the future
Photo-sharing app BeReal, which rose to prominence during the 2020 COVID-19 pandemic, recently announced expansion plans that position it as a potential competitor for similar networks like Instagram
Success on the Fediverse requires a perspective shift. You are in control of the experience. You are in control of your data. This means that you are responsible for how visible or invisible you are
Once you understand how to navigate the different instances and tailor your content to the niche groups on Mastodon, you will be able to connect with people who use the platform successfully
Reddit can be a powerful part of your digital marketing strategy, especially to reach an audience that may not be active on other social media platforms
