Navigating Personalization, Technology, and Ethics in Marketing

When 73% of consumers expect a personalized experience with your brand, what is your organization doing to meet those expectations?

Heatherly Jacob Sep 29, 2023

Marketing

Are Your Emails CAN-SPAM Compliant?

Email is still a viable marketing strategy, but doing it incorrectly could result in major brand consequences. Here’s why.

Erin Brady Sep 28, 2023

Marketing

Conversational Marketing is on the Rise. Take Advantage of AI and Propel Your Customer Service to the Next Level.

Conversational marketing allows your organization to engage with its customer base while gathering insights into their wants and needs.

Heatherly Jacob Sep 27, 2023

Authors

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Adriana is the founder and CEO of Adriana Lacy Consulting, a full service digital agency.

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Freelance writer, working in multiple capacities including, but not limited to: content writing, social media management, creative, multimedia, and technical writing.

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Tuongvi Diep is the Social Media and Product Marketing Lead at Adriana Lacy Consulting.

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Navigating Personalization, Technology, and Ethics in Marketing

Are Your Emails CAN-SPAM Compliant?

Conversational Marketing is on the Rise. Take Advantage of AI and Propel Your Customer Service to the Next Level.

Authors

Adriana Lacy Consulting

Adriana Lacy

Erin Brady

Heatherly Jacob

Tuongvi Diep

Jessica Roulhac

Jamie Lopez

Rachel Wayne