With its recent surge in popularity and unique approach to content distribution, the platform is attracting major news outlets and reshaping how media organizations connect with their audiences.
While major players like OpenAI's ChatGPT and Google's Gemini chose to sit out election coverage, Perplexity took a calculated risk that paid off handsomely.
As people start to pull back from their screens, marketers must now face the challenge of keeping engagement high in an environment where users are tuning out.
Great content is at the heart of successful social media engagement. It's how you share your story, connect with followers, and inspire action. Here are a few tips to help you create compelling content:
Know Your Audience: Tailor your content to the interests, values, and needs of your audience. Understand what drives them and use that information to make your content resonate.
Stay True to Your Mission: Always align your content with your non-profit's mission and values. Authenticity builds trust and encourages engagement.
Variety is Key: Mix up your content types. Share stories, updates, behind-the-scenes looks, user-generated content, and more to keep your feed dynamic and engaging.
Strategies for Storytelling to Engage Followers
Storytelling is a powerful way to make your non-profit's work more relatable and compelling. Here's how to use it effectively:
Show Impact: Share stories that show the impact of your work. This could be success stories, testimonials, or before-and-after transformations.
Use Emotion: Emotional narratives can motivate people to take action. Use compelling narratives to connect with your audience on an emotional level.
Involve Your Audience: Make your followers part of your story. User-generated content, follower spotlights, or interactive stories can foster a strong sense of community.
Katie Metz // Adriana Lacy Consulting
Effective Use of Visuals
Visual content is key to standing out on social media. Images, videos, and infographics can make your content more engaging and shareable:
Images: Photos from your work on the ground, events, or the people you serve can be very impactful. Ensure they are high-quality and visually appealing.
Videos: Videos are highly engaging and can convey a lot in a short time. Share clips from your projects, interviews, or even live videos for real-time engagement.
Infographics: Infographics can simplify complex information, making it easier to understand. Use them to share stats, process explanations, or impact reports.
Remember, the most compelling content is authentic, engaging, and aligned with your mission.
