Businesses need to integrate e-commerce platforms with social media to leverage more than half of the social media users who research products on social channels.
The loss of the app in the U.S. could be devastating to many smaller firms, influencers, and solo entrepreneurs.
At its core, generative AI doesn’t have the nuance humans are capable of and is spreading misinformation like never before.
Hyper-personalization uses the power of AI and machine learning to go beyond segmentation.
New advancements call for new strategies. AI is popular, here to stay, and ready to be used in your new marketing strategy. Hyper-personalization uses the power of AI and machine learning to go beyond segmentation. While marketing in the past involved splitting people into groups and providing different experiences for each, this involves using a person's real-time data to provide an experience unique to them. In the online world of today, connecting with a potential customer fast is the best way to rise above competitors.
Personalization has always been a nice add-on to marketing. From emails with the customer's name in them to targeted ads showing a product you think they need. With the advancement of algorithms and AI, people on the internet are used to seeing exactly what they like now. With how much people share and click, there is also a lot of information about them out there that allows you to send them extremely personalized content.
Personalization might show all 20-25 year olds a certain selection of your new fall collection while showing 25-30 year olds a different part. Hyper-personalization shows each individual a different clothing item based on what they purchased in the past, what colors they like, what style they like, their body type, their location, and a whole host of other information. This means you are always putting your best foot forward with first impressions. It also helps existing customers find more of what they love from you.
The advantages of hyper-personalization go hand-in-hand- with the benefits associated with effective marketing. Those include:
Overcoming Fears With Data Collection
Privacy concerns are going to be top of your list whenever data collection and hyper-personalization are brought up. The best way to keep trust with your customers is to be extremely transparent about what data you collect and why. This applies whether they voluntarily provide data or if your company is collecting it in the background. Giving them a chance to opt out of the hyper-personalized level of data collection is another way to garner trust.
The big guys in the game have already taken advantage of this new tool. Check out how they do it and use them as inspiration for your own strategy.
Hyper-personalization is going to be the new way companies reach and connect with their customer base. As people move more and more online, they want to get that one-on-one experience even through the screen. Of course, there are always concerns with privacy when we talk about data collection. Staying transparent should allow you to rest easy on any customer concerns (transparency in general will also make your business stand out over others).
Success on the Fediverse requires a perspective shift. You are in control of the experience. You are in control of your data. This means that you are responsible for how visible or invisible you are
Interactions between salespeople and customer service representatives can make or break your brand, but paying attention to what your competitors' customers are saying about their brand, can offer a substantial competitive advantage
An influencer is someone who has persuasive power in a particular and is backed by a large following of people.
A proper balance improves your mental and physical well-being while helping your career
