With its recent surge in popularity and unique approach to content distribution, the platform is attracting major news outlets and reshaping how media organizations connect with their audiences.
While major players like OpenAI's ChatGPT and Google's Gemini chose to sit out election coverage, Perplexity took a calculated risk that paid off handsomely.
As people start to pull back from their screens, marketers must now face the challenge of keeping engagement high in an environment where users are tuning out.
The annual Online News Association (ONA) conference, held this year in Philadelphia, has once again delivered a wealth of knowledge, insights, and opportunities for journalists and media professionals from around the world.
As the curtains fall on the event, the real work begins: How can journalists take the learnings from the conference and apply them to their daily roles and within their newsrooms?
Embracing Technology: At the ONA conference in Philadelphia, one clear message was that technology is changing the way we tell stories. For newsrooms to stay current, they need to learn about new tools like augmented reality and AI. Regular training can help teams feel comfortable and get creative with these tools.
Digital Ethics and Integrity: The online world can be tricky. With the rise of fake news and misinformation, it’s more important than ever for news teams to be honest and reliable. Newsrooms might think about creating groups or sessions to talk about these challenges and how to overcome them.
Diversifying the Newsroom: Different voices make for richer stories. The ONA conference highlighted the importance of having a mix of people in the newsroom. News orgs can think about new hiring practices, partnerships, or community projects to ensure varied perspectives are included.
Prioritizing Mental Health: Journalism can be tough, and mental health is crucial. The conference stressed the need to support journalists' well-being. Ideas? Offer stress-relief workshops, access to counseling, or create team support groups. Happy journalists mean a healthier newsroom.
Engaging the Audience: It’s a two-way street. Modern readers don’t just want to read; they want to interact. Newsrooms can consider hosting Q&A sessions, collecting feedback, or even involving the community in story ideas to build a strong connection with their audience.
Collaborative Journalism: Working together can lead to bigger and better stories. The conference showed how partnerships, either within a news agency or with others, can offer fresh angles and deeper insights.
Continued Learning: The world of news is always changing, and learning never stops. It’s a good idea for journalists to keep updating their skills, whether it’s through workshops, courses, or seminars. Sharing new learnings with colleagues can also benefit the whole team.
The ONA conference gave a lot of great advice for today’s newsrooms. By embracing these ideas, journalists can produce better, more relevant stories that resonate with everyone.
Reporters use data journalism to make climate change tangible and relatable for the layman by providing analyses, visualizations, and narratives of the problems.
This isn't just another side dish in the media buffet—it's a bold main course in The Guardian's strategy to stay relevant and solvent in an era where news is abundant and profits are scarce.
Events this week have caused many people to flock to the internet and social media platforms for all things related to politics - whether that is receiving news or sharing their opinions.
Erin Brady
