Did Twitter Just Lose the News Industry to Bluesky?
With its recent surge in popularity and unique approach to content distribution, the platform is attracting major news outlets and reshaping how media organizations connect with their audiences.
Threads: The Future of Text-Based Social Media?
Many people ask if Threads the future of text-based social media? In this article, we will answer that question, discuss how Threads works, and look at its role in text-based social media and marketing today and in the future
Is BeReal The Future of Human Brand Engagement?
Photo-sharing app BeReal, which rose to prominence during the 2020 COVID-19 pandemic, recently announced expansion plans that position it as a potential competitor for similar networks like Instagram
Adapting SEO Strategies for Mastodon and Threads
Success on the Fediverse requires a perspective shift. You are in control of the experience. You are in control of your data. This means that you are responsible for how visible or invisible you are
The Power of Brand Storytelling: Valentine's Day Edition
There are many ways to use the red and hearts vibe to promote your business, but we’re going to talk about one specifically: storytelling
Understanding Mastodon’s Decentralized Social Network
This is your definitive guide to growing an open-source platform
Google's AI and the Future of Search Intent
In the year that has passed since the initial announcement, Google has rolled-out several new changes in the form of new products, services and functions
AI and User Experience Design
The success of the finished product depends on whether a brand has done its research and is listening to what customers — and machines — are saying
Audience Segmentation with AI
An increasing number of businesses and marketing firms are turning to AI-powered tools to help speed up the process and increase the accuracy of segmentation efforts
Design for Accessibility: An AI Approach
Ensuring we design our technology to be more accessible doesn’t just improve the experience for a select few, it improves experiences for everyone
Is Data Driven Decision Making Right for Your Brand?
Consider the following strategies before making a decision with the mountains of data available at your fingertips
Building Communities on Mastodon
Once you understand how to navigate the different instances and tailor your content to the niche groups on Mastodon, you will be able to connect with people who use the platform successfully
Leveraging Reddit for Marketing
Reddit can be a powerful part of your digital marketing strategy, especially to reach an audience that may not be active on other social media platforms