How Brands are Going Green in 2025
Sustainable marketing is key for brands to align their practices with eco-friendly values and show consumers how they integrate sustainability into their brand.
The Role of AI in Dynamic Web Design
The role of AI in dynamic web design and how it helps web designers develop and update web design efficiently and effectively
AI-Driven Audience Engagement Strategies
Delving into the innovative ways AI is reshaping audience engagement strategies, propelling them beyond conventional boundaries
How Social Listening Can Propel Your Brand
Interactions between salespeople and customer service representatives can make or break your brand, but paying attention to what your competitors' customers are saying about their brand, can offer a substantial competitive advantage
AI and Evolving Google Search Algorithms
Today, with the use of AI, strategies must change to keep up with the ever-changing Google results and algorithms. Here, we'll take a look at AI and evolving Google search algorithms and how you can adapt your content strategy to keep up with the changes
Marketing In’s & Out’s for 2024
What about your marketing efforts? What’s in for 2024 and what should your marketing strategy leave in 2023? Here are some suggestions
Damage Control: How to Bounce Back
To regain the trust of your clientele, you need to acknowledge the error, take responsibility, offer a solution, and follow through with changed behavior. You also need to realize that it will take time to earn back the trust of your clients after a big error or gaffe
Cybersecurity and Protecting Your Data
Nearly half of all security and data breaches target small businesses. Here, we'll discuss the best cybersecurity practices and how to implement them
Trendjacking: Is it Right for Your Brand?
Follow these tips to avoid a public relations disaster and reap the benefits of riding trending topics to further connect with your audience
How Personalization and Customer-centric Approaches Can Help You Stand Out
In these competitive, authenticity-focused markets, tailoring your products, services, and marketing efforts to individual customer needs and preferences can foster stronger loyalty
Exploring the Intersection of Gaming and Journalism
As the popularity of gaming continues to rise, so too does the popularity of gaming journalism
Privacy and Security in Online Journalism
Communicating and sharing information is fast and easy, but it can also be dangerous as the information shared online is seldom wholly private
Paid Media Trends To Watch in 2024
The pandemic pushed more people online than ever before, and while the digital world was always popular, it is now growing exponentially