Did Twitter Just Lose the News Industry to Bluesky?
With its recent surge in popularity and unique approach to content distribution, the platform is attracting major news outlets and reshaping how media organizations connect with their audiences.
The Influence of Music in Advertising
In fact, our limbic systems — the part of the brain that controls our behaviors and emotions — actually light up when we listen to music.
2024 Best Practices: Marketing Strategies and Trends to Follow
In 2024, marketing strategies are still content focused. Don’t get lost in the abundance of marketing trends, narrow your
The Power of Nostalgia in Marketing Campaigns
Nostalgia is described as a sentimentality for the past, typically for a time or place that elicits happiness or fondness.
Social Media Trends You Should Stay Aware of for 2024
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Blockchain: Transforming Marketing Through Transparency, Security, and Engagement
A proven innovative and disruptive development, blockchain technology isn’t just altering the way we handle data security and transparency, it’s also changing how we connect with customers.
Generational Breakdowns of How Users Search for Information on Social Media: Key differences in Search Trends
For most of us, Google is the go-to source for searching anything and everything. With over 92% of the market
Combating Misinformation in Digital Media
Even when it comes to brands, it is important to verify information before sharing it and then take responsibility for the accuracy of that content.
Leveraging TikTok for Brand Growth
Reports show that 36% of Gen Z and 22% of millennials now seek out short-form video content on TikTok to help them make buying decisions.
Optimizing Platforms for Seasonal Buying Trends
Cyber Monday may be over, but the holiday shopping frenzy is not over yet. Although Black Friday may be the
The Role of Influencers in Modern Journalism
Influencers carry a wide range, crossing over into almost every other job sphere from simple things like fashion and home
Say goodbye to Guides on Instagram
As Instagram ushers in this slew of new features, one of its older functions is going away: say goodbye to the Instagram Guides.
Five Tips for Reviewing Analytics
Top 5 Tips for Reviewing Analytics: Consider the Ways That Sharing Analytics With Your Team Can Improve Productivity, Performance, and Communication