Threads Is Growing Faster Than X and Bluesky
With Threads rapidly approaching X’s audience size and Bluesky’s momentum slowing, marketers and media professionals must rethink their real-time platform strategies to stay ahead.
Trendjacking: Is it Right for Your Brand?
Follow these tips to avoid a public relations disaster and reap the benefits of riding trending topics to further connect with your audience
How Personalization and Customer-centric Approaches Can Help You Stand Out
In these competitive, authenticity-focused markets, tailoring your products, services, and marketing efforts to individual customer needs and preferences can foster stronger loyalty
Exploring the Intersection of Gaming and Journalism
As the popularity of gaming continues to rise, so too does the popularity of gaming journalism
Privacy and Security in Online Journalism
Communicating and sharing information is fast and easy, but it can also be dangerous as the information shared online is seldom wholly private
Paid Media Trends To Watch in 2024
The pandemic pushed more people online than ever before, and while the digital world was always popular, it is now growing exponentially
The Future of Print Media in a Digital World
While many are concerned about the decline in local and paper publication availability, the digital world has opened up a variety of opportunities for workers, advertisers and content creation
Redefining Media Practices for a Greener Tomorrow
As global attention is shifting towards the urgent need to address environmental issues, sustainability has become a central theme when it comes to how the media operates and interacts with its audiences — and they can either get on board or fall behind
The Role of Podcasts in Modern Storytelling
Modern storytelling is ever-evolving, and podcasts are quietly taking over the scene
Blockchain Technology in Media and Publishing
Applied correctly, blockchain could change most of our systems. To get a better understanding of how, let’s delve deeper, while also looking at how impacted industry workers can take advantage of its benefits
The Evolution of Citizen Journalism in the Digital Age
News nowadays is commonly found through online websites and social media platforms. But with the advent of social media journalism, anyone can post news — and that comes with a host of new benefits and unprecedented challenges
Ethical Considerations in AI Journalism
Some are excited about new artificial intelligence technology, but others still have many questions about the ethics of using it and its place in the workforce
New Year, New Strategies: Essential Marketing Trends for 2024
Among a multitude of trends, focusing on specific strategies is essential to set the tone for the new year. Here are trends to look out for