Substack’s Big Moment Meets Subscription Fatigue
Star journalists are flocking to Substack for editorial freedom and income, but readers face growing subscription overload – raising questions about how long the newsletter boom can last.
AI and Evolving Google Search Algorithms
Today, with the use of AI, strategies must change to keep up with the ever-changing Google results and algorithms. Here, we'll take a look at AI and evolving Google search algorithms and how you can adapt your content strategy to keep up with the changes
Marketing In’s & Out’s for 2024
What about your marketing efforts? What’s in for 2024 and what should your marketing strategy leave in 2023? Here are some suggestions
Damage Control: How to Bounce Back
To regain the trust of your clientele, you need to acknowledge the error, take responsibility, offer a solution, and follow through with changed behavior. You also need to realize that it will take time to earn back the trust of your clients after a big error or gaffe
Cybersecurity and Protecting Your Data
Nearly half of all security and data breaches target small businesses. Here, we'll discuss the best cybersecurity practices and how to implement them
Trendjacking: Is it Right for Your Brand?
Follow these tips to avoid a public relations disaster and reap the benefits of riding trending topics to further connect with your audience
How Personalization and Customer-centric Approaches Can Help You Stand Out
In these competitive, authenticity-focused markets, tailoring your products, services, and marketing efforts to individual customer needs and preferences can foster stronger loyalty
Exploring the Intersection of Gaming and Journalism
As the popularity of gaming continues to rise, so too does the popularity of gaming journalism
Privacy and Security in Online Journalism
Communicating and sharing information is fast and easy, but it can also be dangerous as the information shared online is seldom wholly private
Paid Media Trends To Watch in 2024
The pandemic pushed more people online than ever before, and while the digital world was always popular, it is now growing exponentially
The Future of Print Media in a Digital World
While many are concerned about the decline in local and paper publication availability, the digital world has opened up a variety of opportunities for workers, advertisers and content creation
Redefining Media Practices for a Greener Tomorrow
As global attention is shifting towards the urgent need to address environmental issues, sustainability has become a central theme when it comes to how the media operates and interacts with its audiences — and they can either get on board or fall behind
The Role of Podcasts in Modern Storytelling
Modern storytelling is ever-evolving, and podcasts are quietly taking over the scene