The Zero-Click Challenge: Adapting Content for an AI-Driven Search Era
In the age of AI-driven zero-click searches, success is no longer measured by clicks but by visibility, brand recognition, and the ability to influence without a visit.
Essential Metrics Newsrooms Should Track with Google Analytics 4
Google Analytics 4 (GA4) offers a plethora of metrics to track and analyze user behavior, making it a vital tool for newsrooms to stay ahead in the game.
Exploring Alternative Platforms for News Publishers to Drive Traffic Amidst the Rise of AI
As AI continues to evolve, we can expect search engines like Google to prioritize features like featured snippets, which may reduce the click-through rates and organic search traffic for news publishers.
Nurturing Talent and Fostering Growth: A Guide for Audience Managers
As an audience manager, your role goes beyond overseeing daily operations. You are a mentor, a guide, and a facilitator of growth.
Proven Email Strategies for Publishers
Publishers, nonprofits, and tech companies alike can benefit from crafting effective newsletters to grow their digital presence and foster stronger connections with their audience.
Why Micropayments on Twitter Won't Work
Twitter's micro-payment plan for news articles may not be the solution the journalism industry needs.
How Reporters and Editors Can Elevate Audience Engagement in Newsrooms
Here's how reporters and editors can effectively integrate audience engagement into their daily activities, and how newsrooms can create a culture that encourages active participation and feedback from their audience.
How Publishers Can Use Looker Studio to Visualize Their Website's Analytics
Discover tips and best practices for defining goals and KPIs, choosing data sources, simplifying reports, using filters and segments, collaborating with your team, and experimenting and iterating.
Strategies for a Successful Membership Campaign for Non-Profit News Organization
Discover key strategies for non-profit news organizations to create a successful membership campaign and build a loyal community of readers.
A Guide for News Publishers to Establish Brand Guidelines on Social Media
Discover practical tips for news publishers to establish strong brand guidelines on social media and build a consistent and engaging presence with this comprehensive guide.
What Poynter learned by helping 44 newsrooms reform their crime coverage
Poynter's course, Transforming Crime Coverage Into Public Safety Journalism, is aimed at helping newsrooms change the way they cover police and public safety. Applications for the online seminar are open until April 21st.
New study reveals diverse perspectives on trust in news among historically marginalized communities
New Reuters Institute study highlights diverse perspectives on trust in news among marginalized communities, calling for better representation and resource allocation to address disparities.
Understanding User Intent: The Key to Unlocking SEO Success
Understanding user intent means grasping the reasons behind users' search queries and anticipating their needs.