Strategy Without Research Isn't Strategy—It's Expensive Guessing
This is the most expensive mistake in strategic communications: implementing solutions without understanding the problem first.
Demystifying Mastodon: Your Essential Glossary
By the end of this guide, you'll be able to toot, boost, and navigate the local and federated timelines like a pro.
A Comprehensive Guide to Getting Publishers Started on Mastodon
As a publisher, it's essential to understand this platform's potential and how to harness it to maximize your reach and engage with your readers.
A Comprehensive Guide to Creating Effective Donation Emails for Nonprofit Newsrooms
Fundraising is a critical facet of operating a nonprofit organization, and in a nonprofit newsroom, securing donations can be the difference between survival and closure.
Utilizing Airtable for an Efficient Editorial Calendar in Newsrooms
Here's a look at how newsrooms can utilize Airtable to create a more efficient, collaborative, and dynamic editorial calendar.
Best Tools and Apps for Productivity in a Digital Environment
The challenge lies in determining which tools are the best fit for you or your team. Here's a curated list of standout productivity tools to consider.
A Facebook Newsletter Lead Generation Guide for News Publishers
Facebook Lead Ads are a fantastic tool for capturing leads without making users leave the platform.
Incorporating Product Thinking into Newsrooms
Product thinking, at its core, is a user-centric approach. It emphasizes understanding the audience's needs, their journey, and how they interact with the product.
Maximizing Your Google Ad Grant: An In-depth Guide to Best Practices for Nonprofits
Before embarking on your Google Ad Grants journey, make sure you are well versed in the program’s rules and policies.
Audience versus Community: A New Perspective for Publishers
They may seem interchangeable at first glance, but a closer inspection reveals a profound distinction.
Essential Metrics Newsrooms Should Track with Google Analytics 4
Google Analytics 4 (GA4) offers a plethora of metrics to track and analyze user behavior, making it a vital tool for newsrooms to stay ahead in the game.
Exploring Alternative Platforms for News Publishers to Drive Traffic Amidst the Rise of AI
As AI continues to evolve, we can expect search engines like Google to prioritize features like featured snippets, which may reduce the click-through rates and organic search traffic for news publishers.
Nurturing Talent and Fostering Growth: A Guide for Audience Managers
As an audience manager, your role goes beyond overseeing daily operations. You are a mentor, a guide, and a facilitator of growth.