The Scale Trap
Journalism's obsession with scale was a dead end. The future belongs to newsrooms that measure relationships, not just reach.
Utilizing Airtable for an Efficient Editorial Calendar in Newsrooms
Here's a look at how newsrooms can utilize Airtable to create a more efficient, collaborative, and dynamic editorial calendar.
Best Tools and Apps for Productivity in a Digital Environment
The challenge lies in determining which tools are the best fit for you or your team. Here's a curated list of standout productivity tools to consider.
A Facebook Newsletter Lead Generation Guide for News Publishers
Facebook Lead Ads are a fantastic tool for capturing leads without making users leave the platform.
Incorporating Product Thinking into Newsrooms
Product thinking, at its core, is a user-centric approach. It emphasizes understanding the audience's needs, their journey, and how they interact with the product.
Maximizing Your Google Ad Grant: An In-depth Guide to Best Practices for Nonprofits
Before embarking on your Google Ad Grants journey, make sure you are well versed in the program’s rules and policies.
Audience versus Community: A New Perspective for Publishers
They may seem interchangeable at first glance, but a closer inspection reveals a profound distinction.
Essential Metrics Newsrooms Should Track with Google Analytics 4
Google Analytics 4 (GA4) offers a plethora of metrics to track and analyze user behavior, making it a vital tool for newsrooms to stay ahead in the game.
Exploring Alternative Platforms for News Publishers to Drive Traffic Amidst the Rise of AI
As AI continues to evolve, we can expect search engines like Google to prioritize features like featured snippets, which may reduce the click-through rates and organic search traffic for news publishers.
Nurturing Talent and Fostering Growth: A Guide for Audience Managers
As an audience manager, your role goes beyond overseeing daily operations. You are a mentor, a guide, and a facilitator of growth.
Proven Email Strategies for Publishers
Publishers, nonprofits, and tech companies alike can benefit from crafting effective newsletters to grow their digital presence and foster stronger connections with their audience.
Why Micropayments on Twitter Won't Work
Twitter's micro-payment plan for news articles may not be the solution the journalism industry needs.
How Reporters and Editors Can Elevate Audience Engagement in Newsrooms
Here's how reporters and editors can effectively integrate audience engagement into their daily activities, and how newsrooms can create a culture that encourages active participation and feedback from their audience.