The Scale Trap
Journalism's obsession with scale was a dead end. The future belongs to newsrooms that measure relationships, not just reach.
How Publishers Can Use Looker Studio to Visualize Their Website's Analytics
Discover tips and best practices for defining goals and KPIs, choosing data sources, simplifying reports, using filters and segments, collaborating with your team, and experimenting and iterating.
Strategies for a Successful Membership Campaign for Non-Profit News Organization
Discover key strategies for non-profit news organizations to create a successful membership campaign and build a loyal community of readers.
A Guide for News Publishers to Establish Brand Guidelines on Social Media
Discover practical tips for news publishers to establish strong brand guidelines on social media and build a consistent and engaging presence with this comprehensive guide.
What Poynter learned by helping 44 newsrooms reform their crime coverage
Poynter's course, Transforming Crime Coverage Into Public Safety Journalism, is aimed at helping newsrooms change the way they cover police and public safety. Applications for the online seminar are open until April 21st.
New study reveals diverse perspectives on trust in news among historically marginalized communities
New Reuters Institute study highlights diverse perspectives on trust in news among marginalized communities, calling for better representation and resource allocation to address disparities.
Understanding User Intent: The Key to Unlocking SEO Success
Understanding user intent means grasping the reasons behind users' search queries and anticipating their needs.
How to Integrate Podcasting into Your Digital Strategy
Discover the impact of podcasts on modern media and learn how to integrate podcasting into your digital strategy to enhance audience engagement, expand reach, and diversify content offerings.
Building and Structuring an Effective Audience Team in Your Newsroom
Ultimately, the structure of your audience team will depend on your organization's unique needs and resources.
AI in Journalism: A Comprehensive Guide to Ethical Principles and Responsible Practices
This premium guide aims to provide a comprehensive overview of the ethical principles and best practices for integrating AI into journalism while minimizing potential risks.
The AI Newsroom Revolution: Unleashing the Power of Artificial Intelligence in Journalism
By combining the strengths of AI with human creativity, intuition, and ethical judgment, we can unlock the true potential of journalism in the digital age.
Embracing Tomorrow: The Future of AI in Newsrooms
As we look to the future, it is clear that AI will continue to play an increasingly significant role in the way news is gathered, produced, and consumed.
Navigating the Ethical Minefield: AI Journalism and its Challenges
The use of AI in journalism also raises a number of ethical considerations that must be addressed to ensure the responsible and fair use of these technologies.