Strategy Without Research Isn't Strategy—It's Expensive Guessing
This is the most expensive mistake in strategic communications: implementing solutions without understanding the problem first.
The AI Newsroom Revolution: Unleashing the Power of Artificial Intelligence in Journalism
By combining the strengths of AI with human creativity, intuition, and ethical judgment, we can unlock the true potential of journalism in the digital age.
Embracing Tomorrow: The Future of AI in Newsrooms
As we look to the future, it is clear that AI will continue to play an increasingly significant role in the way news is gathered, produced, and consumed.
Navigating the Ethical Minefield: AI Journalism and its Challenges
The use of AI in journalism also raises a number of ethical considerations that must be addressed to ensure the responsible and fair use of these technologies.
Unearthing the Truth: AI in Investigative Journalism
AI has emerged as a powerful tool to aid investigative journalists in their quest for truth and accuracy.
Streamlining the Newsroom: Enhancing Efficiency with AI
Artificial intelligence has emerged as a powerful ally for newsrooms, helping to streamline processes, automate repetitive tasks, and enhance overall efficiency.
Battling the Infodemic: Implementing AI for Fact-Checking and Misinformation Detection in Newsrooms
Implementing AI for fact-checking and misinformation detection offers numerous benefits for newsrooms, helping them maintain credibility and promote a more informed public.
Decoding the Toolbox: Identifying AI Tools and Technologies for Newsrooms
Artificial intelligence (AI) is playing an increasingly vital role in streamlining processes and enhancing the quality of content.
How Use Twitter Ads to Promote Stories
Discover how to effectively harness Twitter Ads to promote stories and drive traffic to your media site, using compelling content, advanced targeting, and ongoing optimization for maximum impact.
How to Use Facebook Lead Gen to Increase Newsletter Signups for Newsrooms
Learn how to create a targeted lead ad campaign, optimize the lead form, use incentives, clear CTAs, and follow up with users. Increase newsletter subscriptions and build audience relationships today.
Twitter's $1,000 Verification Fee: A Misstep in Fostering Community Engagement
Twitter's verification fee is a bad move and here are some alternative ways the platform could encourage engagement without creating financial barriers.
Navigating the Verification Dilemma: Why News Publishers Should Opt Out of Twitter's Costly Badge
Twitter's $1,000 monthly fee for account verification is a contentious policy that may have unintended consequences for news publishers.
Leveraging LinkedIn: Unlocking the Potential for Newsrooms
Newsrooms can harness the power of LinkedIn to enhance their presence, reach new audiences, and foster engagement.