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Search engine optimization (SEO) is an effective way to make sure your stories are seen by the right people, but it takes more than just including keywords in your articles.
Journalists need to be aware of how SEO can help their work reach the right audience. Search engine optimization (SEO) is an effective way to make sure your stories are seen by the right people, but it takes more than just including keywords in your articles. In this blog post, we’ll look at some tips that journalists should consider when optimizing their work for search engines.
Include Keywords Strategically
When you’re writing an article, it’s important to think about which keywords would be most helpful in making sure your story shows up in searches. Think about what words or phrases readers might use when searching for a story like yours and make sure those words are included in your piece. It’s best to include them naturally and not force them into the text. You should also avoid using too many keywords—two or three should be enough for most stories.
Write Engaging Headlines
The headline is one of the most important elements of any article and it can have a huge impact on whether or not someone decides to click through to read the rest of your story. When crafting headlines, try to focus on creating something that is both informative and eye-catching. If you can find a clever way to incorporate a keyword into your headline, even better!
Link Out To Other Sites
Linking out to other websites is another great way to increase the visibility of your articles in search results. Linking out shows search engines that you're connected with other sites and willing to share content with them—and they'll reward you by bumping up your rankings in search results. Just don't overdo it; aim for no more than two or three external links per article.
Journalists need to stay on top of SEO if they want their work to reach the widest possible audience online. By incorporating these tips into their workflow—including keywords strategically, writing engaging headlines, and linking out to other sites—journalists can ensure their stories show up at the top of relevant searches, giving them an advantage when competing against other outlets for clicks and views.
