With its recent surge in popularity and unique approach to content distribution, the platform is attracting major news outlets and reshaping how media organizations connect with their audiences.
While major players like OpenAI's ChatGPT and Google's Gemini chose to sit out election coverage, Perplexity took a calculated risk that paid off handsomely.
The current generation of teens and young adults are faced with more immediate information and news than ever before. As such, cutting through the noise and appealing to them directly is important
