The Zero-Click Challenge: Adapting Content for an AI-Driven Search Era
In the age of AI-driven zero-click searches, success is no longer measured by clicks but by visibility, brand recognition, and the ability to influence without a visit.
Explore various aspects of journalism, including ethics, trends, and digital transformation. Stay informed about the evolving media landscape and journalistic practices.
Artificial intelligence (AI) is playing an increasingly vital role in streamlining processes and enhancing the quality of content.
Learn how to create a targeted lead ad campaign, optimize the lead form, use incentives, clear CTAs, and follow up with users. Increase newsletter subscriptions and build audience relationships today.
Twitter's verification fee is a bad move and here are some alternative ways the platform could encourage engagement without creating financial barriers.
Twitter's $1,000 monthly fee for account verification is a contentious policy that may have unintended consequences for news publishers.
Newsrooms can harness the power of LinkedIn to enhance their presence, reach new audiences, and foster engagement.
While Twitter has long been a popular platform for news organizations to share content and interact with readers, there are numerous alternative platforms that offer unique opportunities to engage and grow your audience.
Google Analytics 4 has several new features and improvements over the previous version.
With growing concerns surrounding data privacy and national security, the possibility of a government shutdown of TikTok looms large.
Engaging in community listening is a powerful way for newsrooms to connect with their audience, gain valuable insights, and deliver more relevant, accurate, and impactful stories.
With practice, you'll be able to maximize your time on platforms and create valuable connections with readers.
Search engine optimization (SEO) is an effective way to make sure your stories are seen by the right people, but it takes more than just including keywords in your articles.
Here’s how to make a simple social media branding guide for your newsroom so that your brand looks the same on all social media posts.