The Influence of Music in Advertising
Music has the power to shift and sway how we feel. Songs are closely tied to emotions — music can make
Marketing
46 articles
(Page 2)
Marketing
Leveraging Ephemeral Content: Strategies for Modern Marketing Impact
Ephemeral content, or content designed not to last like Instagram stories, has more impact on the marketing world than many realize.
Search
The Impact of Micro-Moments To Reach Your Audience
Micro-moments are not a new concept. Google coined the phrase in 2015. Since then their potential to impact your branding has not diminished.
Marketing
What Does the Future of Omnichannel Marketing Look Like?
The future of omnichannel marketing is an emphasis on personalization, immersion, and flexibility, no matter where the interaction begins.
Search
The Role of Voice Search in SEO
How people use voice search differs from traditional text search, meaning a business's approach to SEO needs to change with it.
Marketing
The Return of Print in 2023
Print marketing, such as direct mail campaigns, remain a potent tool for capturing attention and eliciting responses from target audiences
Marketing
Navigating Personalization, Technology, and Ethics in Marketing
When 73% of consumers expect a personalized experience with your brand, what is your organization doing to meet those expectations?
Marketing
Are Your Emails CAN-SPAM Compliant?
Email is still a viable marketing strategy, but doing it incorrectly could result in major brand consequences. Here’s why.
Marketing
Conversational Marketing is on the Rise. Take Advantage of AI and Propel Your Customer Service to the Next Level.
Conversational marketing allows your organization to engage with its customer base while gathering insights into their wants and needs.
Media Minds Newsletter
Maximize Your Content's Reach with Effective Repurposing Strategies
How can you use your existing content to maximize reach without spending more on resources?
Design
The Psychology of Color in Marketing
Color psychology in marketing is centered around subconsciously guiding an audience towards making a decision rather than feeling specific emotions.
Marketing
Influencer Marketing's Rise and What It Means for Your Business
The market for influencer marketing has more than doubled since 2019. If your business is still wondering whether this is just a passing phase or perhaps something more, read on to determine if this approach is right for you and which future trends are on the horizon.
Social Media
Why Brand Storytelling Matters in a Digital Age
That variety of channels gives you a greater opportunity to build a strong brand story.