Music has the power to shift and sway how we feel. Songs are closely tied to emotions — music can make
Ephemeral content, or content designed not to last like Instagram stories, has more impact on the marketing world than many realize.
Micro-moments are not a new concept. Google coined the phrase in 2015. Since then their potential to impact your branding has not diminished.
The future of omnichannel marketing is an emphasis on personalization, immersion, and flexibility, no matter where the interaction begins.
When 73% of consumers expect a personalized experience with your brand, what is your organization doing to meet those expectations?
Conversational Marketing is on the Rise. Take Advantage of AI and Propel Your Customer Service to the Next Level.
Conversational marketing allows your organization to engage with its customer base while gathering insights into their wants and needs.
How can you use your existing content to maximize reach without spending more on resources?
The market for influencer marketing has more than doubled since 2019. If your business is still wondering whether this is just a passing phase or perhaps something more, read on to determine if this approach is right for you and which future trends are on the horizon.