With its recent surge in popularity and unique approach to content distribution, the platform is attracting major news outlets and reshaping how media organizations connect with their audiences.
While major players like OpenAI's ChatGPT and Google's Gemini chose to sit out election coverage, Perplexity took a calculated risk that paid off handsomely.
As people start to pull back from their screens, marketers must now face the challenge of keeping engagement high in an environment where users are tuning out.
A recent study by BrightEdge has reported the number of AI-generated search engine results has dropped in recent weeks, which is a plus for many. So why is Google saying they don’t agree?
The goal behind Google making these changes is likely to help improve ad relevance through aligning someone’s search more closely with what advertisers aim to achieve.
Success on the Fediverse requires a perspective shift. You are in control of the experience. You are in control of your data. This means that you are responsible for how visible or invisible you are
In the year that has passed since the initial announcement, Google has rolled-out several new changes in the form of new products, services and functions
Interactions between salespeople and customer service representatives can make or break your brand, but paying attention to what your competitors' customers are saying about their brand, can offer a substantial competitive advantage
Today, with the use of AI, strategies must change to keep up with the ever-changing Google results and algorithms. Here, we'll take a look at AI and evolving Google search algorithms and how you can adapt your content strategy to keep up with the changes
Our top articles of 2023 are a testament to this ongoing journey, providing readers with an array of insights and actionable strategies that underscore the complexities and opportunities within SEO today
