How news publishers can leverage TikTok's new full-funnel marketing tools to convert viral video viewers into paying subscribers and newsletter sign-ups.
As Business Insider cuts 21% of staff to "go all-in on AI," the media industry faces a pivotal moment: adapt and lead the transformation, or risk being left behind.
The platform had long resisted using a checkmark system (preferring a domain-based verification method), but the need for a user-friendly trust signal became hard to ignore.
The history of short-form video content traces back to the early days of the internet and has undergone significant evolution to become the marketing powerhouse it is today.
At this time, this initiative has been interpreted by many as a means for X to empower its users to flag potentially questionable claims, thereby crowd-sourcing fact-checking to improve the overall quality of information on the platform.
The introduction of AI has also led to the unlocking of new levels of creativity and connection on social media by combining data-based insights with novel ideas.
Meta's Threads hits a milestone, but creators remain skeptical. Dive into our analysis of the platform's first year, featuring insights from industry experts and key stats you need to know.
