In the age of AI-driven zero-click searches, success is no longer measured by clicks but by visibility, brand recognition, and the ability to influence without a visit.
The arrival of AI tools like ChatGPT, Midjourney, Runway, and Adobe Firefly has stirred excitement, anxiety, and endless speculation. Will machines replace writers, designers, and artists? Or is something else happening entirely?
At this time, this initiative has been interpreted by many as a means for X to empower its users to flag potentially questionable claims, thereby crowd-sourcing fact-checking to improve the overall quality of information on the platform.
