You don't need a designer, just the right layout. These five simple frameworks help you create clean, engaging social posts using tools like Canva or Adobe Express.
Once a unified space for mass communication, social media has splintered into niche communities and personalized experiences, reshaping how users engage and how brands must respond.
How news publishers can leverage TikTok's new full-funnel marketing tools to convert viral video viewers into paying subscribers and newsletter sign-ups.
While this reinstatement means that publishers, brands, and creators can continue engaging with audiences on TikTok, the platform’s long-term future remains uncertain.
As users spent more time scrolling on their phones, platforms began favoring vertically oriented clips in their algorithms, giving creators an extra incentive to optimize for that format.
This new communication style is changing how users interact with the app, helping creators build stronger connections with their viewers or in brand messages.
The history of short-form video content traces back to the early days of the internet and has undergone significant evolution to become the marketing powerhouse it is today.
