While this reinstatement means that publishers, brands, and creators can continue engaging with audiences on TikTok, the platform’s long-term future remains uncertain.
Whether you’re stepping into a new leadership role, launching a big initiative or guiding your organization through a major shift, managing change effectively is one of your most important responsibilities. It’s also one of the biggest challenges.
While this reinstatement means that publishers, brands, and creators can continue engaging with audiences on TikTok, the platform’s long-term future remains uncertain.
As users spent more time scrolling on their phones, platforms began favoring vertically oriented clips in their algorithms, giving creators an extra incentive to optimize for that format.
This new communication style is changing how users interact with the app, helping creators build stronger connections with their viewers or in brand messages.
The history of short-form video content traces back to the early days of the internet and has undergone significant evolution to become the marketing powerhouse it is today.
