What Happens When You Take Writing Away From Writers?

A newspaper editor removed writing from reporters' jobs. The backlash reveals a deeper question about AI in knowledge work.

Adriana Lacy Feb 20, 2026

research

Strategy Without Research Isn't Strategy—It's Expensive Guessing

This is the most expensive mistake in strategic communications: implementing solutions without understanding the problem first.

Mimosa Ryan Jan 21, 2026

Most organizations commission research, generate insights, then make decisions based on gut instinct anyway.

Adriana Lacy Jan 9, 2026

Explore the world of TikTok marketing. Learn strategies for creating viral content and engaging with the platform's young, dynamic audience.

13 articles (Page 2)

Marketing

Reports show that 36% of Gen Z and 22% of millennials now seek out short-form video content on TikTok to help them make buying decisions.

Adriana Lacy Consulting Dec 4, 2023