With its recent surge in popularity and unique approach to content distribution, the platform is attracting major news outlets and reshaping how media organizations connect with their audiences.
While major players like OpenAI's ChatGPT and Google's Gemini chose to sit out election coverage, Perplexity took a calculated risk that paid off handsomely.
As people start to pull back from their screens, marketers must now face the challenge of keeping engagement high in an environment where users are tuning out.
A version of this article first appeared in the Media Minds Newsletter. Subscribe today and get the newsletter delivered to your inbox twice a week.
Typography may be overlooked but it is a powerful and crucial tool that speaks volumes in shaping your brand identity and values. Typography refers to the art and technique of arranging fonts, and letterforms to create visually appealing and effective communication.
In this edition, we'll explore how selecting the right fonts can influence your messaging and brand recognition, as well as provide you with valuable insights to help you make informed choices for your own brand.
Typography in Branding
Typography is more than choosing fonts; it’s about expressing the core of your brand visually. Think of typography as your brand’s voice. The way it visually communicates with your audience before they even read the words. Ask yourself these questions when selecting a font- How will this font make someone feel when they look at your brand? How do you want your brand to be conveyed? The right typography can help achieve the brand’s image, make sure it’s visually appealing while also being easy to read.
Fonts Convey Emotions
Fonts have the power to evoke emotion. With lots of different typefaces out there, they all have their own specific characteristics that can bring out emotions. For example, a bold, modern font might convey innovation, confidence, or authoritative, while a classic serif font can communicate tradition, sophistication and reliability. By carefully selecting a font that aligns for your brand, this will help convey what your brand stands for visually.
Staying Consistent and Cohesive with Typography
Consistency is key in branding and typography is no exception. Consistent typography helps people remember and recognize your brand. Choose a specific font and use them consistently across all mediums so that it won’t be confusing for the audience and people will remember consistency. Consistency in typography also goes beyond the same font, it includes the visual hierarchy, line spacing, and font size.
Like any design element, it quickly evolves over time. Whether you’re looking for an update for your brand or aiming to stay-ahead of the industry, these insights will keep you in the loop.
With its recent surge in popularity and unique approach to content distribution, the platform is attracting major news outlets and reshaping how media organizations connect with their audiences.
While major players like OpenAI's ChatGPT and Google's Gemini chose to sit out election coverage, Perplexity took a calculated risk that paid off handsomely.
Whether for aesthetic or physiological reasons, all our devices and social media now come with a distinctive option that presents a challenge for web designers.
Karla Hesterberg
