Brimming with potential, Apple Vision Pro is set to revolutionize media marketing strategies and enhance brand-consumer relationships
These Big Brands are Using AI to Grow Faster. Here's What They're Doing
How AI can help increase brand awareness, and which well-known brands use AI to move and grow faster today.
Artificial intelligence is becoming less of a mystery and more of an everyday occurrence in many people’s lives and specific industries. Whether you are for it or against it, AI is here, and if you own a business, it’s better to understand how it might improve your business and increase brand awareness rather than ignore the new technology. In this article, we’ll discuss how AI can help increase brand awareness and which well-known brands use AI to move and grow faster today.
What Is Artificial Intelligence?
Through the use of computers and machines, artificial intelligence can replicate human intelligence. Typical uses of AI include creating, learning, reasoning, and self-correction. AI works by analyzing data and making predictions. You’ve probably heard of ChatGPT or Jasper, which are AI tools that are easily accessible online; however, there are thousands of AI tools available.
How AI Can Help Increase Brand Awareness
Artificial intelligence is significantly helpful in marketing a business or brand. Since AI is data-driven, businesses can employ it to analyze trends, markets, and target audiences. AI is also helpful in examining how a brand’s marketing endeavors are performing.
In business, time is money. As business owners become comfortable with AI, they find that it’s accuracy makes it a tremendous time saver that allows them to focus on more important things.
Which Major Companies are Implementing AI?
AI isn’t just for small businesses. Large corporations are quickly taking advantage of AI services that can save them time and money while increasing brand awareness.
These significant companies use AI for advertising campaigns, e-commerce, automation, and social media. Let’s look at how some more well-known companies implement AI to benefit their brands.
The mega-company Amazon implements AI for e-commerce. Unsurprisingly, Amazon has been using AI since before most of us even knew it existed. If you enjoy Alexa as a personal assistant, you can thank Amazon for that. The company also employs robotics for ultimate operation efficiency and supply chain efficiency. AI is everywhere on Amazon’s site, including voice recognition ordering and customer service.
Netflix uses AI for operations; however, the most crucial feature for the streaming service is AI’s machine learning process that allows Netflix to make suggestions of what to watch for its viewers. Those personalized suggestions you receive are all thanks to artificial intelligence. And the AI viewing recommendations feature brings in about $1 billion in revenue for Netflix each year.
Google is the king of artificial intelligence, and we enjoy it daily. Google Maps, Google Assistant, and Google Search are just the tip of the iceberg, considering the many ways AI assists people at work and at home. However, when it comes to Google’s growth, AI is in place to analyze the content of web pages for a better consumer experience. AI-powered ads and an expert chatbot also help marketers easily navigate Google Ads, which keeps Google as the number one choice for ad placement on websites.
Starbucks uses artificial intelligence to enhance user experience. By analyzing data, AI improves the company’s ability to make recommendations to customers and alerts them when an item they like is available. However, they also implement AI to drive brand awareness, manage inventory, and optimize store labor allocations. They even have AI sensors in the stores’ coffee machines, which analyze brews and can sense when maintenance is needed.
To maintain its top spot as a platform for vacation rental owners, Airbnb makes the site user-friendly with the help of AI. One of the toughest tasks as a vacation homeowner is pricing competitively and correctly. Thanks to AI, innovative pricing and revenue management through machine learning makes it more accessible. And that’s not all. Airbnb also offers AI technology to assist with cleaning schedules, maintenance and scheduling.
Uber operates almost entirely on artificial intelligence and continues to expand and grow. From maps and routes to matching drivers and passengers, Uber relies heavily on AI. They even have artificial intelligence in place to detect fraud and other risks.
Banner Health is a non-profit healthcare system and one of the largest in the United States. To bring costs down, they implemented AI to track which marketing efforts were actually working and which were not. By doing so, they could easily adjust the budget and bring down costs for everyone.
As a leader of senior in-home care, Comfort Keepers currently has 650 franchises. With the help of artificial intelligence, this vital company can efficiently monitor the health of patients, including mental, emotional, and physical health. On the business end, AI assists Comfort Keepers with call tracking to better understand which platforms are driving more calls.
SEMrush is a marketing platform that small businesses and enterprises trust for market research, advertising, SEO, and content marketing. With the help of AI, the platform analyzes copy to determine how well it will perform on web pages and in Google Search results. It also now has an AI-powered Rephraser tool that supports writers as they rewrite pieces to adapt them to new sites.
The Future of AI and Brands
Artificial intelligence is evolving rapidly and shaping the future of business and brand awareness. According to Forbes, revenue predictions for the AI market are near $407 billion by 2027, which is an increase of nearly $320 billion, the estimate in 2022. On top of that, Forbes says 64% of businesses feel that AI will increase productivity and operations.
To sum it up, AI is the future of brand awareness and business growth, and it’s widely implemented today. Large enterprises are seeing the benefits and small companies as well are finding AI to be an essential tool to engage consumers and streamline marketing endeavors.