How news publishers can leverage TikTok's new full-funnel marketing tools to convert viral video viewers into paying subscribers and newsletter sign-ups.
As Business Insider cuts 21% of staff to "go all-in on AI," the media industry faces a pivotal moment: adapt and lead the transformation, or risk being left behind.
The platform had long resisted using a checkmark system (preferring a domain-based verification method), but the need for a user-friendly trust signal became hard to ignore.
The history of short-form video content traces back to the early days of the internet and has undergone significant evolution to become the marketing powerhouse it is today.
At this time, this initiative has been interpreted by many as a means for X to empower its users to flag potentially questionable claims, thereby crowd-sourcing fact-checking to improve the overall quality of information on the platform.
The goal behind Google making these changes is likely to help improve ad relevance through aligning someone’s search more closely with what advertisers aim to achieve.
Creating compelling visual narratives is more than taking data and making a table, it’s a series of principles that make it effective for the intended audience.
To improve email deliverability, overcome spam filters, manage sender reputation, and employ effective strategies to ensure your optimized emails reach recipients and boost engagement metrics.
