When 73% of consumers expect a personalized experience with your brand, what is your organization doing to meet those expectations?
Email is still a viable marketing strategy, but doing it incorrectly could result in major brand consequences. Here’s why.
Conversational marketing allows your organization to engage with its customer base while gathering insights into their wants and needs.
By exporting your UA data, you can ensure that the insights gained from years of data collection won't be lost in the transition.
Product thinking, at its core, is a user-centric approach. It emphasizes understanding the audience's needs, their journey, and how they interact with the product.
Google Analytics 4 (GA4) offers a plethora of metrics to track and analyze user behavior, making it a vital tool for newsrooms to stay ahead in the game.
Discover tips and best practices for defining goals and KPIs, choosing data sources, simplifying reports, using filters and segments, collaborating with your team, and experimenting and iterating.
