With its recent surge in popularity and unique approach to content distribution, the platform is attracting major news outlets and reshaping how media organizations connect with their audiences.
While major players like OpenAI's ChatGPT and Google's Gemini chose to sit out election coverage, Perplexity took a calculated risk that paid off handsomely.
As people start to pull back from their screens, marketers must now face the challenge of keeping engagement high in an environment where users are tuning out.
A version of this article first appeared in the Media Minds Newsletter. Subscribe today and get the newsletter delivered to your inbox twice a week.
LinkedIn is not new, in fact, it is older than X, Facebook, and Instagram! What was since synonymous with long-time business professionals and stuffy office work though has now become a haven for creatives and start-ups (along with those business professionals). LinkedIn is all about networking and it has only gotten better with age. Here’s how you can take advantage of this old platform’s new spotlight.
Make Your Page Complete
At its core LinkedIn is a networking site. This means that whether people want to work with you or for you, they want to know YOU. developing a headline, overview, and skills list that highlights what you’re best at and what makes you different is important. Here is another hint, don’t just list your work like a resume, build a narrative about why and how you stand out in that job.
Newsletters Are King
LinkedIn has 450 million newsletter subscriptions globally. People are flocking to LinkedIn to get professional, industry-specific knowledge every day. Switching to creator mode allows you to create your own to share your thoughts. This can be directly how your business enhances your industry or just industry-related content.
Don’t Think Ads
Keep your audience up-to-date on what your company has accomplished or is currently doing. Showcase new things your company is offering. Don’t worry about selling, you don’t need to give discount codes or pull the “but wait there’s more” thing here. LinkedIn ads are more likely to convert to sales simply from being on their platform with viewers saying they trust a brand on LinkedIn and view it as “higher quality.”
Engagement For Engagement
Commenting, liking, or sharing content from other creators in your niche is a great way to build connections and increase eyes on your brand. You already know how important it is to communicate with your customers, and interacting with your peers is the same. Building these connections can show others that you are a serious player in your industry.
Research Yourself
All the tips listed above involve you spreading your skill, content, or services to others. This tip is the opposite. You have industry leaders at your fingertips! Sign up for those newsletters, engage with content that you learned from, and try new recommendations in your niche. The online world and social media sites are constantly evolving, see where others are changing and how that worked out for them to stay on top of things.
With its recent surge in popularity and unique approach to content distribution, the platform is attracting major news outlets and reshaping how media organizations connect with their audiences.
While major players like OpenAI's ChatGPT and Google's Gemini chose to sit out election coverage, Perplexity took a calculated risk that paid off handsomely.
As people start to pull back from their screens, marketers must now face the challenge of keeping engagement high in an environment where users are tuning out.
