How Brands are Going Green in 2025

The climate crisis is at an all-time high, and individuals and brands are becoming more environmentally conscious in the new year. Consumers are starting to value brands that prioritize environmental responsibility and show that they care about the climate. Businesses are beginning to understand that, to succeed, sustainability has to be a critical part of their business strategy. They have to show consumers that they are genuinely committed to the environment and social responsibility. This is where sustainable marketing comes into play.

Sustainable marketing is key for brands to align their practices with eco-friendly values and show consumers how they integrate sustainability into their brand. Let’s take a look at sustainable marketing and how brands are going green in the new year. What is Sustainable Marketing?

Sustainable marketing is a marketing strategy brands employ to promote products, brand values, and practices prioritizing the environment and responsibility. It focuses on the environmental benefits of its brand, which can range from using eco-friendly packages to a more energy-efficient production process. Sustainable marketing is about making a brand sustainable and being transparent with consumers to show them what the company is doing to integrate sustainability into all business areas.

Why Go Green?

So why should businesses go green in 2025? Why is green marketing booming? There is no denying that eco-awareness has surged, with the younger generation especially becoming more eco-conscious. Customers are starting to hold brands accountable for the environmental impact they make and are looking to see if they improve. Simply put, consumers expect brands to be sustainable, and they reward the businesses that are. For many consumers, sustainably and environmental friendliness are key factors in determining whether or not they will purchase from that brand.

Then, of course, there’s the fact that there is pressure from other brands to go green. Walmart is estimated to have 100% reusable, compostable, or recyclable packing by 2025. There are many other popular brands that are committing to going green as well. Businesses are starting to have more competition using sustainable marketing practices, and they’re feeling the pressure to go green themselves. Of course, there’s also the fundamental reason that sustainability leads to an overall decrease in environmental carbon footprint.

How Are Brands Going Green?

Brands are going green and using sustainable marketing in several ways. Sustainable marketing and going green can look like anything from promoting renewable energy to minimizing waste in production and everything in between. Most often, it’s combined to create a more eco-conscious brand focused on lessening the carbon footprint they leave behind. Here are how brands are going green.

Carbon Offsetting

Many brands choose carbon offsetting, which means investing in products that actively reduce carbon dioxide emissions. This may "counteract” their carbon footprint. Essentially, they financially support projects that help the environment.

Manufacturing

Most often, brands will use eco-friendly manufacturing in their sustainable marketing. They’ll use environmentally friendly processes to create their products. The goal is to help reduce the environmental impact by conserving natural resources and energy.

Renewable Energy

Renewable energy involves businesses using renewable energy sources such as solar or wind power. Since brands can use a lot of power, this is a small change that companies can make to reduce their carbon footprint significantly.

Sustainable Sourcing

Companies can also prioritize purchasing only from suppliers who use environmentally friendly practices. Thus, they choose materials, products, and suppliers who support and protect the environment rather than those who harm it. Conclusion Sustainable marketing has become vital to modern business strategy, reflecting the growing demand for eco-conscious practices. Consumers are no longer just impressed by brands that care about the environment—they expect it.

By adopting practices like carbon offsetting, renewable energy use, eco-friendly manufacturing, and sustainable sourcing, companies are stepping up to reduce their carbon footprint and show their commitment to the planet. Going green is not only the right thing to do in 2025 and beyond—it’s smart. Brands that prioritize sustainability will contribute to a healthier planet and build trust, loyalty, and success in an increasingly eco-conscious market.