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An influencer is someone who has persuasive power in a particular and is backed by a large following of people.
Every successful brand looks for new ways to grow every year. One of the biggest marketing trends arising for these brands is influencer marketing. This week’s newsletter is all about what influencer marketing is, how it is used, and strategies to source and implement influencers into your marketing routines.
An influencer is someone who has persuasive power in a particular and is backed by a large following of people. Influencer marketing involves collaborating with those influencers to utilize their persuasive power to market a product or service or increase brand the business’s recognition. But, this is far from a new concept.
Influencer marketing can be used for all areas of business, including journalism, E-commerce, tech, and more.
Teaming up with influencers who are well respected in their specific fields can assist news organizations with broadening their audience and strengthening their credibility. Consider collaborating with influencers for guest spots on podcasts, co-hosted webinars, or interviews led by influencers to connect with fresh audiences and reinforce online authority.
For online businesses, influencer marketing provides a special chance to present products to a very interested audience. Find influencers whose values match your brand and whose followers fit your target demographic. You can work together on sponsored content, product reviews, or influencer-led campaigns to boost traffic and sales on your online platform. This can be used to connect with your audience and encourage purchase decisions.
In the tech industry, teaming up with tech-savvy influencers can generate excitement and awareness for new innovations. Collaborate on product launches, unboxings, or sponsored content to showcase your latest offerings and connect with passionate consumers. Leverage influencers' expertise to position your brand as a leader in the tech space.
Influencer marketing isn't limited to journalism, e-commerce, and tech – it can also benefit industries like fashion, beauty, and travel. Partner with influencers who share your brand values to create authentic content that engages audiences and influences consumer decisions. Whether it's showcasing the latest trends or promoting exciting destinations, influencers have the power to inspire action and drive results.
Recent Storyclash data shows companies earn an average of $5.20 for every $1.00 spent. The top 13% of businesses are earning $20 or more for every dollar invested. Beyond financial gains, influencer marketing can also improve a brand's image, build trust, and create lasting connections with your audience. This sets you up for long-term success.
Before seeking out influencers, you will first have to determine what would work for your target audience the most. To get the most beneficial outcomes, look for influencers that align with your brand and that your audience may relate to.
To discover these influencers, there are various methods you can explore:
According to the Influencer Marketing Benchmark Report 2024, the industry is projected to reach $24 billion by 2024. Small influencers, including nano- and micro-influencers, are in high demand, making up 70% of the preference.
Macro-influencers and celebrities are less preferred, accounting for only 17% and 13% respectively. Additional data shows, 75% of B2B marketers are investing in influencer marketing, and 92% of brands plan to increase their investment this year.
Partnering with agencies for influencer marketing allows businesses to leverage their expertise, connections, and resources. This streamlines the process of running campaigns and collaborating with various influencers. There is a lot to know when it comes to influencer marketing and a lot of benefits to reap for doing so correctly. By partnering with an agency like Adriana Lacy Consulting, you can have that process simplified for you and start connecting with the ideal influencers for your brand.
Have you dabbled with influencer marketing before? Reply to this email and share your experience!