Streaming Platforms and Podcasts – The New Dominant Content Platforms
This on-demand nature suits contemporary audiences' fast-paced, mobile-first lifestyle, making it an ideal medium for the digital age.
Now, brands are beginning to search for authentic influencers
An influencer is someone who has persuasive power in a particular and is backed by a large following of people.
While media companies aren’t necessarily selling anything, they are also facing a shift in how they are viewed and what they need to do to stay relevant.