With its recent surge in popularity and unique approach to content distribution, the platform is attracting major news outlets and reshaping how media organizations connect with their audiences.
While major players like OpenAI's ChatGPT and Google's Gemini chose to sit out election coverage, Perplexity took a calculated risk that paid off handsomely.
As people start to pull back from their screens, marketers must now face the challenge of keeping engagement high in an environment where users are tuning out.
A version of this article first appeared in the Media Minds Newsletter. Subscribe today and get the newsletter delivered to your inbox twice a week.
The Potential of AI in the Digital World
AI has emerged in recent years reshaping industries and social media management platforms are no exception. At its core, AI is a collection of algorithms that enables computers to perform tasks that would typically require human intelligence. From personalized content creation to recommendations, AI has brought significant advancements and efficiencies to social media marketing strategies.
The Rise of AI-Integrating Social Media Management Platforms
A handful of social media management platforms have embraced AI, becoming invaluable allies for marketers worldwide. Sprout Social’s proprietary AI and automation accesses more than 10 years of historical social data sets to elevate insights and deliver precise recommendations while HootSuite and others have incorporated AI driven features like caption and writing suggestions. These AI integrations help streamline marketing efforts and have taken the guesswork out of building campaigns and creating marketing strategies.
AI: The Tool, Not the Replacement
While AI has impressive capabilities, it is very important to remember that it is a tool and not a replacement to human intelligence, creativity, and empathy. AI’s analytical powers can provide valuable insights but human intelligence is essential to providing authentic connections with your audience. Knowing the difference between AI’s driven data, versus human intelligence is key to social media success.
Ethics in AI: Navigating New Territory
With power comes great responsibility. With the rise of AI and as social media grows, so do concerns about the ethics of AI. The concerns of misinformation, authenticity, user data privacy, and bias. As marketers and users, it is important to navigate this space transparently and ethically. When in doubt, review everything, by being aware of the content created we can ensure a positive impact on the digital communities.
AI Round-up
Take a deeper look into AI and its role in the social media world. Below is a curated list to help you stay informed.
With its recent surge in popularity and unique approach to content distribution, the platform is attracting major news outlets and reshaping how media organizations connect with their audiences.
While major players like OpenAI's ChatGPT and Google's Gemini chose to sit out election coverage, Perplexity took a calculated risk that paid off handsomely.
As people start to pull back from their screens, marketers must now face the challenge of keeping engagement high in an environment where users are tuning out.
Forbes
Digiday
TS2 SPACE
