With its recent surge in popularity and unique approach to content distribution, the platform is attracting major news outlets and reshaping how media organizations connect with their audiences.
While major players like OpenAI's ChatGPT and Google's Gemini chose to sit out election coverage, Perplexity took a calculated risk that paid off handsomely.
As people start to pull back from their screens, marketers must now face the challenge of keeping engagement high in an environment where users are tuning out.
Social media marketing is a great way to reach new customers and build relationships with existing customers. It also gives you the chance to learn more about your customer base and their needs.
But creating engaging content isn't always easy. Here are seven tips to help you get started:
Create a plan:
You should have a clear idea of what kind of content you want to share and how often you'll post it. For example, if you're sharing videos, it may be helpful to use a video editing app like Filmora (iOS) or Vidtrim (Android) so that your videos look professional and have an eye-catching thumbnail image.
Use images
Images are more likely to be shared than text-only posts on social media — so make sure that your post includes an image!
Be authentic
Make sure that the voice in your content sounds like you're talking directly to users, not just trying to sell something. People want to hear from real humans on social media, not sales pitches disguised as personal stories or questions.
Use hashtags appropriately
Hashtags are a great way to add context and make your posts easier for people to find — but only if they're used correctly! Take advantage of social listening tools like Social Mention and Buzzsumo to see what hashtags people are already using when talking about topics related to yours. That way, you'll know which hashtags will help spread your message and which ones aren't worth using at all.
Post on the right platform
Facebook and Twitter are two of the most popular social networks, but they aren't the only ones out there. Consider Instagram if you're trying to reach millennials, or LinkedIn if you have a professional product or service.
Don't forget video
Video is one of the most engaging types of content on any platform, including Facebook and YouTube (which is owned by Google). Make sure that every post has an accompanying video where possible; it will increase engagement rates and drive more
Post regularly
Social media is about staying connected with your audience through regular posts. If you're not posting regularly, your followers will quickly lose interest in following you. Frequency can vary from one platform to another but posting at least once a day is recommended for most platforms. For example, if you use Instagram as part of your social media strategy, consider posting a photo each morning and evening during weekdays and more frequently on weekends.
With its recent surge in popularity and unique approach to content distribution, the platform is attracting major news outlets and reshaping how media organizations connect with their audiences.
As people start to pull back from their screens, marketers must now face the challenge of keeping engagement high in an environment where users are tuning out.
