The Zero-Click Challenge: Adapting Content for an AI-Driven Search Era
In the age of AI-driven zero-click searches, success is no longer measured by clicks but by visibility, brand recognition, and the ability to influence without a visit.
Discover insightful posts on design principles, trends, and techniques. Explore topics ranging from graphic design to user experience and visual storytelling.
When you research to understand your clientele, design for every person and every device, have clear navigation and content and keep updating your design as you learn more, you will be able to provide a satisfying user experience for your customers.
A few of the key designs of 2024 promise to include a revival of hand-drawn and organic designs offering unique perspectives, augmented reality, three dimensional graphics, and geometric shapes.
The future of omnichannel marketing is an emphasis on personalization, immersion, and flexibility, no matter where the interaction begins.
Color psychology in marketing is centered around subconsciously guiding an audience towards making a decision rather than feeling specific emotions.
Journalism and graphic design can go hand in hand. Here is why.
Typography may be overlooked but it is a powerful and crucial tool that speaks volumes in shaping your brand identity and values.
Self-managed brands often handle every aspect of their company in-house, including design. However, they can make some very common mistakes in the process.
Discover practical tips for news publishers to establish strong brand guidelines on social media and build a consistent and engaging presence with this comprehensive guide.
Here is how businesses can benefit by creating a strong brand identity on social media.
Here’s how to make a simple social media branding guide for your newsroom so that your brand looks the same on all social media posts.