Can TikTok Save the News Industry's Conversion Problem?
How news publishers can leverage TikTok's new full-funnel marketing tools to convert viral video viewers into paying subscribers and newsletter sign-ups.
Explore various aspects of journalism, including ethics, trends, and digital transformation. Stay informed about the evolving media landscape and journalistic practices.
While media companies aren’t necessarily selling anything, they are also facing a shift in how they are viewed and what they need to do to stay relevant.
Journalism is experiencing a huge shift from traditional investigative processes with the implementation of data analysis and Big Data.
Whether it be a lack of trust in mainstream media or the easy access that comes from getting your entertainment and news in one place, journalists and newsrooms are pivoting
As the popularity of gaming continues to rise, so too does the popularity of gaming journalism
Communicating and sharing information is fast and easy, but it can also be dangerous as the information shared online is seldom wholly private
While many are concerned about the decline in local and paper publication availability, the digital world has opened up a variety of opportunities for workers, advertisers and content creation
Applied correctly, blockchain could change most of our systems. To get a better understanding of how, let’s delve deeper, while also looking at how impacted industry workers can take advantage of its benefits
News nowadays is commonly found through online websites and social media platforms. But with the advent of social media journalism, anyone can post news — and that comes with a host of new benefits and unprecedented challenges
Some are excited about new artificial intelligence technology, but others still have many questions about the ethics of using it and its place in the workforce
Some newsrooms are embracing it virtual reality, while others are more skeptical
It goes without saying, but let’s put it out there anyway: Quality independent journalism is a valuable asset to society. Here's some of the most impactful reporting of 2023
Influencers carry a wide range, crossing over into almost every other job sphere from simple things like fashion and home