The Scale Trap
Journalism's obsession with scale was a dead end. The future belongs to newsrooms that measure relationships, not just reach.
With Threads rapidly approaching X’s audience size and Bluesky’s momentum slowing, marketers and media professionals must rethink their real-time platform strategies to stay ahead.
Zuckerberg's January 7 announcement shifts platform to user-driven moderation system, raising concerns about misinformation across Facebook, Instagram, and Threads as Trump takes office.
With a user base exceeding two billion worldwide, WhatsApp enables companies to engage with their customers directly, conveniently, and personally.