With its recent surge in popularity and unique approach to content distribution, the platform is attracting major news outlets and reshaping how media organizations connect with their audiences.
While major players like OpenAI's ChatGPT and Google's Gemini chose to sit out election coverage, Perplexity took a calculated risk that paid off handsomely.
As people start to pull back from their screens, marketers must now face the challenge of keeping engagement high in an environment where users are tuning out.
Discover how to effectively harness Twitter Ads to promote stories and drive traffic to your media site, using compelling content, advanced targeting, and ongoing optimization for maximum impact.
Learn how to create a targeted lead ad campaign, optimize the lead form, use incentives, clear CTAs, and follow up with users. Increase newsletter subscriptions and build audience relationships today.
