In the age of AI-driven zero-click searches, success is no longer measured by clicks but by visibility, brand recognition, and the ability to influence without a visit.
The arrival of AI tools like ChatGPT, Midjourney, Runway, and Adobe Firefly has stirred excitement, anxiety, and endless speculation. Will machines replace writers, designers, and artists? Or is something else happening entirely?
Google Analytics 4 (GA4) offers a plethora of metrics to track and analyze user behavior, making it a vital tool for newsrooms to stay ahead in the game.
As AI continues to evolve, we can expect search engines like Google to prioritize features like featured snippets, which may reduce the click-through rates and organic search traffic for news publishers.
Discover tips and best practices for defining goals and KPIs, choosing data sources, simplifying reports, using filters and segments, collaborating with your team, and experimenting and iterating.
Search engine optimization (SEO) is an effective way to make sure your stories are seen by the right people, but it takes more than just including keywords in your articles.
