How news publishers can leverage TikTok's new full-funnel marketing tools to convert viral video viewers into paying subscribers and newsletter sign-ups.
As Business Insider cuts 21% of staff to "go all-in on AI," the media industry faces a pivotal moment: adapt and lead the transformation, or risk being left behind.
The platform had long resisted using a checkmark system (preferring a domain-based verification method), but the need for a user-friendly trust signal became hard to ignore.
Interactions between salespeople and customer service representatives can make or break your brand, but paying attention to what your competitors' customers are saying about their brand, can offer a substantial competitive advantage
In these competitive, authenticity-focused markets, tailoring your products, services, and marketing efforts to individual customer needs and preferences can foster stronger loyalty
From strategic planning to adapting to platform changes, these articles serve as a guide for navigating the complexities and harnessing the power of social media in today's digital landscape
The key is to have a compelling brand story with key messages you'd like to share. Once you know that, you can repurpose your content — especially your top-performing posts — and make it shine on each unique platform.
