TikTok’s Return to the App Store: A Temporary Reprieve or a Path Forward?
While this reinstatement means that publishers, brands, and creators can continue engaging with audiences on TikTok, the platform’s long-term future remains uncertain.
Social Media
Master social media marketing strategies. Explore trends and best practices across various social platforms.
120 articles
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Social Media Trends You Should Stay Aware of for 2024
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Generational Breakdowns of How Users Search for Information on Social Media: Key differences in Search Trends
For most of us, Google is the go-to source for searching anything and everything. With over 92% of the market
Combating Misinformation in Digital Media
Even when it comes to brands, it is important to verify information before sharing it and then take responsibility for the accuracy of that content.
The Role of Influencers in Modern Journalism
Influencers carry a wide range, crossing over into almost every other job sphere from simple things like fashion and home
Say goodbye to Guides on Instagram
As Instagram ushers in this slew of new features, one of its older functions is going away: say goodbye to the Instagram Guides.
Create the Ultimate Social Media Calendar For the Holiday Season
Think of what platforms your business is primarily on and what your current posting schedule is. Now all you need to do is sit down and plan ahead.
Reshaping Stories for Every Audience and Every Platform
The key is to have a compelling brand story with key messages you'd like to share. Once you know that, you can repurpose your content — especially your top-performing posts — and make it shine on each unique platform.
Yet Another Big Change To X, Formerly Known as Twitter
Link previews will now be void of headlines or descriptions on the platform. How does this change the user experience?
Leveraging Ephemeral Content: Strategies for Modern Marketing Impact
Ephemeral content, or content designed not to last like Instagram stories, has more impact on the marketing world than many realize.
What Does the Future of Omnichannel Marketing Look Like?
The future of omnichannel marketing is an emphasis on personalization, immersion, and flexibility, no matter where the interaction begins.
Tips for Effective Influencer Collaborations
Partnering with influencers can significantly boost your brand's reach and credibility if done right.
Why Brand Storytelling Matters in a Digital Age
That variety of channels gives you a greater opportunity to build a strong brand story.