With its recent surge in popularity and unique approach to content distribution, the platform is attracting major news outlets and reshaping how media organizations connect with their audiences.
While major players like OpenAI's ChatGPT and Google's Gemini chose to sit out election coverage, Perplexity took a calculated risk that paid off handsomely.
As people start to pull back from their screens, marketers must now face the challenge of keeping engagement high in an environment where users are tuning out.
The history of short-form video content traces back to the early days of the internet and has undergone significant evolution to become the marketing powerhouse it is today.
If the idea of incorporating interactive content into your marketing seems intimidating, keep it simple and take advantage of templates, free trials, and tutorials to help guide you through any unknowns.
You’ve followed the advice about using storytelling techniques and trendy content for short-form video when marketing a new product or service; but how do you keep viewers watching till the end?
