The Influence of Music in Advertising
Music has the power to shift and sway how we feel. Songs are closely tied to emotions — music can make
Marketing
Leveraging TikTok for Brand Growth
Reports show that 36% of Gen Z and 22% of millennials now seek out short-form video content on TikTok to help them make buying decisions.
optimization
Optimizing Platforms for Seasonal Buying Trends
Cyber Monday may be over, but the holiday shopping frenzy is not over yet. Although Black Friday may be the
influencers
The Role of Influencers in Modern Journalism
Influencers carry a wide range, crossing over into almost every other job sphere from simple things like fashion and home
Latest
The Influence of Music in Advertising
Music has the power to shift and sway how we feel. Songs are closely tied to emotions — music can make
marketing strategies
2024 Best Practices: Marketing Strategies and Trends to Follow
In 2024, marketing strategies are still content focused. Don’t get lost in the abundance of marketing trends, narrow your
Marketing
The Power of Nostalgia in Marketing Campaigns
Nostalgia is described as a sentimentality for the past, typically for a time or place that elicits happiness or fondness.
Social Media
Social Media Trends You Should Stay Aware of for 2024
💡A version of this article first appeared in the Media Minds Newsletter. Subscribe today and get the newsletter delivered to
Blockchain: Transforming Marketing Through Transparency, Security, and Engagement
The blend of marketing and tech is increasingly important with the fast pace of change in today’s digital world.
Social Media
Generational Breakdowns of How Users Search for Information on Social Media: Key differences in Search Trends
For most of us, Google is the go-to source for searching anything and everything. With over 92% of the market
misinformation
Combating Misinformation in Digital Media
Online spaces are full of misinformation. This may sound too simple of a business solution, but this means that brands
Media Minds Newsletter
Say goodbye to Guides on Instagram
As Instagram ushers in this slew of new features, one of its older functions is going away: say goodbye to the Instagram Guides.
AI
Media Minds Newsletter
Integration of AI in Marketing Strategies
AI helps business owners bring their ideas to the table with a bit more confidence. It is also saving businesses time and money.
Marketing
Conversational Marketing is on the Rise. Take Advantage of AI and Propel Your Customer Service to the Next Level.
Conversational marketing allows your organization to engage with its customer base while gathering insights into their wants and needs.
AI
Machines Can Write, But Can They Feel? The Intersection of AI and Human Storytelling
For writers and editors, it can feel like a threat. However, there is a way to use AI as a tool, too.
Media Minds Newsletter
Navigating Ethical Challenges in AI Journalism
As technology continues to transform the landscape of journalism, the integration of Artificial Intelligence (AI) has brought forward new avenues for news organizations.
Design
Design
Interactive Design in the Modern Age: What Can it Do for Your Website?
With the power to engage users, interactive design elements offer two-way communication between user and brand by providing a unique and memorable experience.
Design
Cultural Sensitivity in Design: How to Reach a Diverse Audience Respectfully
Your messaging is poised to reach a wide audience. Your designs should be reflective of your viewers but also sensitive to cultural nuances.
Design
The Rising Popularity of Design Systems
It is not an accident that design systems are being implemented to unify brand image. Learn what makes this technique popular and how to take advantage of the benefits.
Media Minds Newsletter
Your Guide to Responsive Design
Responsive design is how we make sure that websites and apps adjust to all possible screen dimensions, from a wide-screen desktop or laptop to the most compact smartphone or smartwatch.
Journalism
Media Minds Newsletter
How News Organizations Can Prepare For End Of Year Giving
It is the time of gift-giving, and those advertising dollars help boost many publications back into the black. Both digital and conventional ad spending spike between Thanksgiving and Christmas.
Journalism
Is Substack Really the Solution for Indepdent Journalism?
It seems like Substack is perfect for the independent journalist, or is it?
Productivity
Should You Be Using Airtable?
Airtable is a powerful cloud-based program for home or office. With a user-friendly interface, key features designed to improve connectivity within the workplace, and the ability to link to tools your business is already using, Airtable could be the answer to your disjointed workplace.
Marketing
Building Trust, Boosting Retention: A Look into Subscriber Engagement Strategies
Knowing what successful news publishers are doing to satisfy subscribers can elevate your customer retention rate.
Marketing
marketing strategies
2024 Best Practices: Marketing Strategies and Trends to Follow
In 2024, marketing strategies are still content focused. Don’t get lost in the abundance of marketing trends, narrow your
Marketing
The Power of Nostalgia in Marketing Campaigns
Nostalgia is described as a sentimentality for the past, typically for a time or place that elicits happiness or fondness.
Marketing
Empathy in Design: Build Deeper Connections by Understanding Your Audience
Empathy is at the heart of building user connections and brand loyalty.
Marketing
Meme Dos and Don'ts: Strategies for Brands
With the younger generations becoming a larger part of brand consumers, strategies have to change to appeal to them
Media Minds Newsletter
Media Minds Newsletter
Say goodbye to Guides on Instagram
As Instagram ushers in this slew of new features, one of its older functions is going away: say goodbye to the Instagram Guides.
Media Minds Newsletter
Create the Ultimate Social Media Calendar For the Holiday Season
Think of what platforms your business is primarily on and what your current posting schedule is. Now all you need to do is sit down and plan ahead.
Media Minds Newsletter
How News Organizations Can Prepare For End Of Year Giving
It is the time of gift-giving, and those advertising dollars help boost many publications back into the black. Both digital and conventional ad spending spike between Thanksgiving and Christmas.
Media Minds Newsletter
Your Guide to Responsive Design
Responsive design is how we make sure that websites and apps adjust to all possible screen dimensions, from a wide-screen desktop or laptop to the most compact smartphone or smartwatch.
Search
Search
SEO: Debunking 5 Common Myths
With all of the noise surrounding SEO, it can be a challenge to decipher truth from myth. Let’s explore 5 SEO myths and uncover the truth.
Search
Navigating SEO Algorithm Updates
Learning how to navigate and ultimately leverage these changes will keep your business ranking high and pulling in that traffic.
Search
The Impact of Micro-Moments To Reach Your Audience
Micro-moments are not a new concept. Google coined the phrase in 2015. Since then their potential to impact your branding has not diminished.
Search
The Role of Voice Search in SEO
How people use voice search differs from traditional text search, meaning a business's approach to SEO needs to change with it.
Social Media
Social Media
Social Media Trends You Should Stay Aware of for 2024
💡A version of this article first appeared in the Media Minds Newsletter. Subscribe today and get the newsletter delivered to
Social Media
Generational Breakdowns of How Users Search for Information on Social Media: Key differences in Search Trends
For most of us, Google is the go-to source for searching anything and everything. With over 92% of the market
Media Minds Newsletter
Say goodbye to Guides on Instagram
As Instagram ushers in this slew of new features, one of its older functions is going away: say goodbye to the Instagram Guides.
Media Minds Newsletter
Create the Ultimate Social Media Calendar For the Holiday Season
Think of what platforms your business is primarily on and what your current posting schedule is. Now all you need to do is sit down and plan ahead.
Digital Giving Blueprint
Non-Profits
Essential Fundraising Skills To Keep in Your Toolbox
There are many skills that professional fundraisers have that anyone in your nonprofit can gain. Here are just a few.
Digital Giving Blueprint
Integrated Fundraising and Future Trends
By employing a comprehensive multi-channel fundraising strategy, non-profits can seize these opportunities, resulting in deeper engagement and increased fundraising efficacy.
Digital Giving Blueprint
Building and Managing a Robust Email List
Here's an in-depth look at strategies for building, managing, and optimizing your email list to enhance your fundraising and engagement efforts.
Digital Giving Blueprint
Crafting Engaging Email Campaigns
Successful fundraising emails are not just about conveying a message; they're about resonating with your readers on a personal level.