The Influence of Music in Advertising
Music has the power to shift and sway how we feel. Songs are closely tied to emotions — music can make
Reports show that 36% of Gen Z and 22% of millennials now seek out short-form video content on TikTok to help them make buying decisions.
Cyber Monday may be over, but the holiday shopping frenzy is not over yet. Although Black Friday may be the
Influencers carry a wide range, crossing over into almost every other job sphere from simple things like fashion and home
Music has the power to shift and sway how we feel. Songs are closely tied to emotions — music can make
In 2024, marketing strategies are still content focused. Don’t get lost in the abundance of marketing trends, narrow your
Nostalgia is described as a sentimentality for the past, typically for a time or place that elicits happiness or fondness.
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The blend of marketing and tech is increasingly important with the fast pace of change in today’s digital world.
For most of us, Google is the go-to source for searching anything and everything. With over 92% of the market
Online spaces are full of misinformation. This may sound too simple of a business solution, but this means that brands
As Instagram ushers in this slew of new features, one of its older functions is going away: say goodbye to the Instagram Guides.
AI helps business owners bring their ideas to the table with a bit more confidence. It is also saving businesses time and money.
Conversational marketing allows your organization to engage with its customer base while gathering insights into their wants and needs.
For writers and editors, it can feel like a threat. However, there is a way to use AI as a tool, too.
As technology continues to transform the landscape of journalism, the integration of Artificial Intelligence (AI) has brought forward new avenues for news organizations.
With the power to engage users, interactive design elements offer two-way communication between user and brand by providing a unique and memorable experience.
Your messaging is poised to reach a wide audience. Your designs should be reflective of your viewers but also sensitive to cultural nuances.
It is not an accident that design systems are being implemented to unify brand image. Learn what makes this technique popular and how to take advantage of the benefits.
Responsive design is how we make sure that websites and apps adjust to all possible screen dimensions, from a wide-screen desktop or laptop to the most compact smartphone or smartwatch.
It is the time of gift-giving, and those advertising dollars help boost many publications back into the black. Both digital and conventional ad spending spike between Thanksgiving and Christmas.
It seems like Substack is perfect for the independent journalist, or is it?
Airtable is a powerful cloud-based program for home or office. With a user-friendly interface, key features designed to improve connectivity within the workplace, and the ability to link to tools your business is already using, Airtable could be the answer to your disjointed workplace.
Knowing what successful news publishers are doing to satisfy subscribers can elevate your customer retention rate.
In 2024, marketing strategies are still content focused. Don’t get lost in the abundance of marketing trends, narrow your
Nostalgia is described as a sentimentality for the past, typically for a time or place that elicits happiness or fondness.
Empathy is at the heart of building user connections and brand loyalty.
With the younger generations becoming a larger part of brand consumers, strategies have to change to appeal to them
With all of the noise surrounding SEO, it can be a challenge to decipher truth from myth. Let’s explore 5 SEO myths and uncover the truth.
Learning how to navigate and ultimately leverage these changes will keep your business ranking high and pulling in that traffic.
Micro-moments are not a new concept. Google coined the phrase in 2015. Since then their potential to impact your branding has not diminished.
How people use voice search differs from traditional text search, meaning a business's approach to SEO needs to change with it.
There are many skills that professional fundraisers have that anyone in your nonprofit can gain. Here are just a few.
By employing a comprehensive multi-channel fundraising strategy, non-profits can seize these opportunities, resulting in deeper engagement and increased fundraising efficacy.
Here's an in-depth look at strategies for building, managing, and optimizing your email list to enhance your fundraising and engagement efforts.
Successful fundraising emails are not just about conveying a message; they're about resonating with your readers on a personal level.