How news publishers can leverage TikTok's new full-funnel marketing tools to convert viral video viewers into paying subscribers and newsletter sign-ups.
As Business Insider cuts 21% of staff to "go all-in on AI," the media industry faces a pivotal moment: adapt and lead the transformation, or risk being left behind.
The platform had long resisted using a checkmark system (preferring a domain-based verification method), but the need for a user-friendly trust signal became hard to ignore.
A recent study by BrightEdge has reported the number of AI-generated search engine results has dropped in recent weeks, which is a plus for many. So why is Google saying they don’t agree?
This isn't just another side dish in the media buffet—it's a bold main course in The Guardian's strategy to stay relevant and solvent in an era where news is abundant and profits are scarce.
Events this week have caused many people to flock to the internet and social media platforms for all things related to politics - whether that is receiving news or sharing their opinions.
Meta's Threads hits a milestone, but creators remain skeptical. Dive into our analysis of the platform's first year, featuring insights from industry experts and key stats you need to know.
Rather than focusing on a single, universal AI, the company envisions multiple versions of AI tailored to reflect the various interests and personalities of their users.
Google is the most dominant force in internet searching, and, as one can imagine, this integration has profound implications for publishers, creators, and the broader digital ecosystem.
In the wake of LinkedIn releasing data showing record levels of engagement, being smart about your social media marketing has never been more crucial for your business growth.
