Strategy Without Research Isn't Strategy—It's Expensive Guessing
This is the most expensive mistake in strategic communications: implementing solutions without understanding the problem first.
Building Brand Trust Through Transparent Data Practices
Being transparent with your data collection is now an important part of running a successful online business.
The Shift to Hyper-Personalization: Beyond Basic Segmentation
Hyper-personalization uses the power of AI and machine learning to go beyond segmentation.
Navigating AI in Marketing: Best Practices and Ethical Considerations
While AI has brought immense success into the marketing sphere, it has also come with its fair share of concerns surrounding AI ethics.
TikTok Introduces Potential Instagram Competitor
Many are wondering if the new photo-sharing app could be a new rival for the other popular social media platform, Instagram.
Maximize Your Brand's Reach with a Social Media Scheduling Tool
For the social media manager wearing many hats, scheduling social media content is one of the best tips for succeeding at work
Social Media Marketing? SEO? Why Not Both?
While each plays a pivotal role independently, their integration is proving increasingly beneficial.
What to know about Influencer Marketing
An influencer is someone who has persuasive power in a particular and is backed by a large following of people.
Data Analytics for Beginners: Getting Started with InsightFlow Analytics
Data analytics is what guides decisions, shapes strategies, and propels companies toward success.
Strategies to Improve Content Integrity, AI-Powered Narratives, Community Engagement, and Unbiased Reporting
In an era where misinformation can often spread faster than facts, the future of journalism hinges on its ability to uphold journalistic integrity while leveraging new technologies and tactics.
Navigating Social Media Trends with Social Chime
For brand managers and marketers, 2024 presents a thrilling yet demanding opportunity given the expectations of social media users for transparency, authenticity, and engagement.
How Your Brand Can Leverage LinkedIn for Success
LinkedIn is all about networking and it has only gotten better with age. Here’s how you can take advantage of this old platform’s new spotlight.
Doing Youth-Centric Marketing Right: How Media Companies Can Benefit
While media companies aren’t necessarily selling anything, they are also facing a shift in how they are viewed and what they need to do to stay relevant.