As people start to pull back from their screens, marketers must now face the challenge of keeping engagement high in an environment where users are tuning out.
Whether for aesthetic or physiological reasons, all our devices and social media now come with a distinctive option that presents a challenge for web designers.
Product thinking, at its core, is a user-centric approach. It emphasizes understanding the audience's needs, their journey, and how they interact with the product.
Google Analytics 4 (GA4) offers a plethora of metrics to track and analyze user behavior, making it a vital tool for newsrooms to stay ahead in the game.
Discover tips and best practices for defining goals and KPIs, choosing data sources, simplifying reports, using filters and segments, collaborating with your team, and experimenting and iterating.
